SCOTTSDALE, Ariz. — Bridging the gap of designers with retailers, boutiques, fashionistas and the fashion media throughout the world is the success story for Phoenix Fashion Week now under the executive direction of Brian Hill. It’s exactly this kind of bridging which garnished Bad Water’s attention for a new way to showcase the Bad Water brand through a fashionable jewelry piece far beyond typical beer swag.
“We were thrilled at the opportunity to integrate the brand within our fashion industry, something we have aspired to do since our launch of a boutique beer throughout Arizona,” said Bad Water President Lewis Kubitz. This alignment was creatively launched with a challenge to emerging accessory designers, “to design an accessory inspired by Bad Water, be true to your style and functional to beer in some way… that’s it!” Kubitz added.
Each of the emerging designers took the challenge and brought something unique to the table, but it was Clutch Jewelry by owner/designer Stacy Eden which successfully concreted first place. Bad Water will be producing the product for the fashion week at Talking Stick Resort starting October 1st. Also as the official beer sponsor of Phoenix Fashion Week, Bad Water will be sharing a bit of the brave-to-be-bad style with the fashion-forward crowd.
About Bad Water Brewing
Bad Water Brewing produces high quality beer dedicated to sharing a distinct beverage brand for influential individuals whose loyalty never foregoes quality, character, originality and taste. We capture a wayward attitude somewhere between the boundaries of a proud generational heritage and a raw sensual lifestyle. Find us at BadWaterBrewing.com or follow Facebook.com/badwaterbrewing,Twitter.com/badwaterbrewing and Instagram.com/badwaterbrewing.
About Phoenix Fashion Week
Phoenix Fashion Week is the leading fashion industry event in Arizona. Through educational fashion seminars, year-round fashion events and charitable partnerships, it is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information, please visit www.phoenixfashionweek.com.
About Clutch Jewelry
Clutch Jewelry is designed and handmade in Scottsdale, Arizona. Fine Jewelry lasts for many lifetimes just the way nature intended it. Our mission is to make art make the world a better place by creating jewelry for the journey. Follow us on twitter.com/clutchjewelry, Instagram.com/clutchjewelry and facebook.com/clutchjewelry and www.clutchjewelry.com.