As Growler Demand Rises, Legislation Makes Progress

While bottles and cans have served as the core packages in craft beer’s surge, the 32 and 64 oz. resealable bottle known as the growler has lagged behind.

It’s not for lack of desire — growlers are one of the most popular containers for brewers and consumers alike. What has hampered the growth of the growler is that, in many retail locations, it remains illegal to refill them.

But when the thirst for craft beer is concerned, things can change quickly. Take a recent case in Maryland, where there are currently only five establishments in the state that are allowed to refill growlers, and they’re all brewpubs (even stalwart brewery Flying Dog, in Frederick, Md. can’t do it). On Tuesday, however, a bill to allow Montgomery County to grant permits to refill growlers passed through the House of Delegates — unanimously.

The state’s senate will be the next to vote on the permitting process for the county, which is located just outside of Washington, D.C.

Like much of craft’s growth, the bill started at a local level: Charleen Merkel, the co-owner of a small catering service and sandwich shop in Bethesda, Md., Bradley Food & Beverage, had asked the county government if she could sell growlers at her shop, which runs six taps for on-premise consumption as well as selling a variety of craft brews. It was even sponsored by a local, State Sen. Brian Frosh (D), who remembered coming into Bradley Food & Beverage for sandwiches when he was younger.

Merkel said that she wasn’t surprised by the relatively easy process. She added that refilling growlers was recently legalized in nearby Baltimore City and Howard County.

“It sounds like everybody was ready for the change,” she said. “It was an antiquated bill that needed to be updated.”

This desire is shared by a signification portion of the country’s beer drinkers, and retailers are taking notice. Total Wine, a liquor store chain with more than 85 locations in 14 states, announced on Wednesday that it will feature growler stations where permitted by law. By the end of 2013, Total Wine expects to have one-liter and 64 oz. growlers in approximately 20 locations.

The progress of the bill in Montgomery County seems to mirror that of other growler bills. Once they’re drafted, they’re usually passed.

Still, there are hurdles in many states: In Delaware, breweries and state representative Debra Heffernan are pushing to legalize filling growlers. Joey Redner, CEO of Cigar City Brewing Company in Tampa, Fla., has been fighting to fill growlers for years. On June 4, 2009, The Tampa Bay Times published a story by Redner that analyzed America’s dumbest beer laws. Perhaps his desire to fill growlers was the entire reason for the article. Redner named Florida’s resistance to growlers as the No. 1 dumbest beer law in the country.

“Most Floridians have never had the pleasure of buying beer in its freshest state, right from the brewery,” Redner wrote.

In California, breweries can fill any resealable growler so long as it covers previous labels and depicts accurate labeling information, such as the name and location of the brewery, the name of the beer and the ABV (if it exceeds 5.7 percent, according to Jacob McKean, founder of brewery-to-be Modern Times). Even in Arizona, a state widely known for its conservative culture, a law passed on Aug. 2, 2012 that permitted bars and liquor stores to sell and refill growlers. Like several other states, filling growlers is legal in select locations in Georgia.

If the bill initiated by the Merkels passes the senate, Montgomery County will be another one of those select locations.

Brewery: Flying Dog Brewing Co Website: http://www.flyingdogales.com/
Address: 4607 Wedgewood Blvd
Frederick, MD 21703
United States
  • http://twitter.com/Psilo619 Leo

    I live in San Diego, CA and I can say it’s not as easy to fill a growler as Jacob McKean states. I don’t know the actual law but from my experience at various breweries around town, breweries will only fill a growler if it is a growler that they sold you at some point. In other words, you cannot just cover the label on a growler from another brewery or make your own growler. I have had one brewer state that a growler must have all of the above: name of brewery, address of brewery, alcohol warning label, and be supplied by the brewery.
    While it is great to be able to fill growlers here (and after reading the rest of your article I consider myself very lucky), in reality we have to buy a separate growler for (and from) each brewery, ranging from about $17-25 each. I have about half a dozen growlers (a very small collection compared to some) and I see it as a waste of money and space to need one for each brewery. What we need is one growler that has all the breweries on it in some sort of agreement that they will fill a single shared bottle. One growler to rule them all!

    • http://www.facebook.com/SendCards Chris Campbell

      “What we need is one growler that has all the breweries on it in some
      sort of agreement that they will fill a single shared bottle. One
      growler to rule them all!”

      Sounds like a business opportunity someone could do well with…

  • Enthusiast

    The Universal Growler is being explored… the law is stated correctly above.. the discreation of each brewery is to fill or not… there has been discussion re: the designing of a San Diego Guild growler that would be fillable (with a sticker ot tag afixed) at all 62 Guild breweries.