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Brewbound Frontlines: Speaking to Consumers via Social Media During the Pandemic
This week on Brewbound Frontlines, an expert panel of marketers will discuss how they have changed the way breweries communicate with consumers during the first seven months of the COVID-19 pandemic.
Beer industry marketing professionals will discuss how breweries have adapted their messaging as the months have rolled on, how the channels they use to reach drinkers have changed, what consumers need to know before visiting breweries, and how to hold drinkers’ attention on social media.
Joining the panel will be Cameron Davis, marketing director at Atlanta Brewing Company; Megan Baker, director of digital strategy for Mass. Bay Brewing Company, maker of Harpoon and other brands; and Emily Hutto, founder of RadCraft, a craft beer-centric communications agency.
Beer industry marketing professionals will discuss how breweries have adapted their messaging as the months have rolled on, how the channels they use to reach drinkers have changed, what consumers need to know before visiting breweries, and how to hold drinkers’ attention on social media.
Joining the panel will be Cameron Davis, marketing director at Atlanta Brewing Company; Megan Baker, director of digital strategy for Mass. Bay Brewing Company, maker of Harpoon and other brands; and Emily Hutto, founder of RadCraft, a craft beer-centric communications agency.
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