Brew Talks CBC 2017: The Maturation of the Craft Category

Apr. 14, 2017 at 8:51 PM

Brew Talks CBC 2017 was hosted on Tuesday, April. 11 at Penn Social in Washington, D.C.

Panelists:

Sam Calagione, founder, Dogfish Head Craft Brewery;
David Walker, co-founder, Firestone Walker;
Bryant Goulding, co-founder, Rhinegeist Brewing

This discussion examines the impact a rapidly changing and increasingly more competitive craft segment is having on more than 5,300 brewing businesses. Together, Calagione, Walker and Goulding discuss the maturation of the craft category, the evolution of their businesses, and the challenges of balancing the soul a craft brewery was founded upon with the need for more sophisticated business practices.

Throughout the conversation, the trio explains how their companies have adapted to meet changing category dynamics while sharing insights on how they’ve built more robust sales divisions, created more mature marketing initiatives and improved their annual strategic business planning efforts.