Pabst Brewing GM Matt Bruhn on Beer Category Health and Winning Occasions

Jan. 3, 2019 at 6:16 PM

On Day Two of the 2018 Brewbound Live business conference, held in Santa Monica, California, on November 28, 2018, Pabst Brewing general manager Matt Bruhn discussed beer category health, shifting U.S. demographics, and his company’s strategy for returning to growth.

At Pabst Brewing Company, Bruhn leads the charge to reinvent some of America’s most iconic beer brands, embracing the significant transformation required to reconnect with emerging generations and unlock the potential of the company’s brands and people. Over the years, Bruhn has worked all over the world in diverse industries -- including tobacco, breakfast foods, and alcohol.