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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
New Belgium Brewing Company is making its biggest investment yet behind a Voodoo Ranger brand with the launch of Juice Force, a year-round hazy imperial IPA. Dave Knospe, Voodoo Ranger brand manager, told Brewbound that New Belgium is investing more than $1 million in media for Juice Force (9.5% ABV), which is rolling out now.
Des Moines, Iowa-based Exile Brewing Company is launching Exile Beverage Company to house all of its non-beer products. The first offering to come from the spinoff operation is a line of vodka sodas that are expected to hit retail shelves around the Memorial Day holiday.
After launching his company Hoplark to create an alternative to beer, Dean Eberhardt is going after the real thing. Known for its four-SKU line of RTD hopped teas, the Boulder, Colorado-based beverage company has announced its entrance into the non-alcoholic “beer” market with the launch of Hoplark 0.0, a zero-calorie, zero-proof craft brew line that arrives in stores this month.
Following a year of explosive growth, non-alcoholic craft brewer Athletic Brewing is looking to lighten things up. The Stratford, Connecticut-headquartered brewery is launching Athletic Lite, a non-alc light beer that checks in at 25 calories, 0 grams of sugar, and 5 grams of carbohydrates.
Just in time for the turn of the season, Ska Brewing presents a fruited rendition of its oldest and most decorated recipe, True Blonde Ale. Raspberry Blonde will tap for the first time at Ska on Friday and cans hit shelves across Ska markets next week.
Firestone Walker is turning up the volume with “Blanc Noise” and “Simcoe Sequence”—two new Propagator Series offerings available exclusively in the brewery’s latest IPA Mixed Packs.
Award-winning Allagash Brewing Company is excited to share their take on an IPA with more fans than ever before–the beer releases to their entire national distribution footprint. Hops grow swiftly at the start of spring, and Allagash captures the lush,citrusy, and resinous flavors alongside a generous grain bill in this amber-colored IPA called Swiftly.
Ready-to-drink canned cocktails from JuneShine began quietly hitting store shelves in Southern California last week and officially launched March 1. The release of the spirits-based canned cocktails marks the first non-hard kombucha product launch from the San Diego-headquartered company.
Ready-to-drink canned cocktails (RTDs) will continue to grow, and supply chain constraints will persist for at least the next six months, executives from alcohol importer MHW predicted Wednesday during a webinar.
As the lines between beer, wine and spirits continue to blur, Molson Coors is launching Vizzy Mimosa Hard Seltzer to capitalize on the popularity of the sparkling wine-based cocktail.
Founders Brewing Company, new CEO Elton Andres Knight told Brewbound the company will focus on core innovations in 2022 and continue to build upon the company culture initiatives that the Grand Rapids, Michigan-headquartered craft brewery established over the last two years.
Hard MTN Dew – the partnership project between Boston Beer Company and PepsiCo Beverages – launched in three states this week: Florida, Iowa and Tennessee.
Portland’s Ecliptic Brewing has partnered with Seattle’s Reuben’s Brews to collaborate on a beer, launching at the end of February. Ecliptic + Reuben’s CRI-STAR IPA is a mashup of Ecliptic Starburst IPA and Rueben’s Crikey IPA, as part of Ecliptic’s Cosmic Collaboration Series, coming in 16-ounce can four-packs and draft.
Firestone Walker today introduced Hopnosis IPA—the culmination of the brewery’s 15-year quest to master the West Coast IPA style. Brewed with Mosaic Cryo Hops®, Hopnosis is a seamless, aromatic and explosively tropical IPA.
