Rochester, NY – (March 5, 2026) – FIFCO USA announces the debut of bubly wine refresher, a fresh and modern extension of the beloved bubly brand—bringing premium rosé wine, sparkling water, natural fruit flavors, and a signature unfiltered vibe to the canned cocktail aisle.
Crafted in true bubly fashion, bubly wine refresher is made with quality ingredients, including premium dry rosé wine infused with natural flavors, for a taste that’s vibrant, crisp, and refreshingly real. Each 12 fl. oz. can delivers 4.5% ABV with just 100 calories and contains a few simple ingredients: premium rosé wine, sparkling water, and natural flavors.
“We’re excited to bring bubly wine refresher to consumers looking for a flavorful, modern, and refreshingly unfiltered take on wine-based cocktails,” said Lisa Texido, brand director, bubly wine refresher. “This launch builds on the bubly master brand’s playful energy while meeting the evolving tastes of millennial women who want something delicious, light, and perfect for those rare moments that are truly theirs.”
The initial portfolio includes two bright and balanced flavors:
- Strawberry Peach – Sweetness of ripe strawberry flavors and the lush flavor of sun-kissed peaches.
- Blackberry Lemon – Bright, juicy taste of blackberry flavor with a twist of lemon flavor.
Both flavors are available in single-flavor 4-packs, with an 8-pack variety pack offering both for easy sharing and social moments.
bubly wine refresher is shipping now, with the first major consumer promotion launching in time for Mother’s Day.
Texido adds, “Between work, kids, packed schedules, and a mile-long to-do list, moms still find a way to laugh through the beautiful chaos. bubly wine refresher is the ultimate grab-and-go cocktail—light, refreshing, and effortlessly convenient—a chance to slow down, savor an unrushed sip, and toast to the moments that matter most with their favorite people.”
About bubly wine refresher:
bubly wine refresher is made with quality ingredients, including premium dry rosé wine infused with natural flavors. Each 12 fl. oz. can delivers 4.5% ABV with just 100 calories, and contains simple ingredients: premium rosé wine, sparkling water, and natural flavors. bubly wine refresher combines fun with an edge, a realistic and upbeat personality, and the brand recognition consumers already love.
Stay connected with bubly wine refresher on Instagram: @bublywinerefresher.
bubly and the bubly logos are trademarks used under license. ©2026 Bright Sip Beverage Co., Rochester, NY.
Always enjoy responsibly. 21+ Contains Alcohol. Wine refresher with dry rosé wine, sparkling water, and natural flavors. Per 12 fl. oz. serving average analysis: Calories 100, Carbohydrates 4g, Protein 0g, Fat 0g.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.