Brookfield Drinks Secures Exclusive UK Distribution Rights for La Goudale

Brookfield Drinks is proud to announce it has secured the exclusive UK distribution rights for La Goudale, the renowned French beer brewed by Brasserie Goudale. This agreement marks a major milestone for both companies as they look to accelerate the brand's growth across the UK's on-trade & off-trade channels.

Brasserie Goudale, the producer of La Goudale, is France's largest independent brewery and remains proudly family-owned—just like Brookfield Drinks. Its flagship beer, La Goudale, is celebrated for its exceptional quality, distinctive brewing process, and rich brewing heritage.

Brookfield Drinks CEO, Nigel McNally said: "As a business, we're proud to welcome another internationally renowned brand into the Brookfield Drinks portfolio. La Goudale is a name that carries heritage, quality, and strong consumer appeal, and we're thoroughly excited about the opportunities that lie ahead for the brand in the UK market. With a listing already secured in Morrisons, we believe La Goudale is perfectly positioned for long-term growth. We look forward to working closely with the team at La Goudale to realise the full potential of this exceptional brand."

The decision to award Brookfield Drinks the UK rights was driven by the company's strong performance and proven reputation for building brands across the British drinks landscape. With a track record of delivering in both the independent and national sectors, as well as specialist expertise in international markets, Brookfield Drinks is well positioned to elevate La Goudale's presence and performance across the UK.

"We're delighted to partner with Brookfield Drinks as our exclusive distributor in the UK," said Magda Van Beek, Sales Director at Brasserie Goudale. "Their ability to successfully grow and manage brands across multiple channels, combined with their commercial agility, made them a natural choice. We're excited about what's to come."

With an existing listing in Morrisons, Brookfield Drinks is now focused on replicating the success it achieved with the Super Bock brand—overseeing a 70% increase in volume YOY.

La Goudale is already enjoying strong visibility in the UK, with over 80 branded lorries travelling across the UK each day. This activity is estimated to generate up to 33.6 million impressions per week from UK road users—offering consistent brand exposure.

The new partnership will see Brookfield Drinks take full responsibility for sales, distribution, trade marketing, and brand growth across the UK.

Founded in 1919 in Douai, Brasserie Goudale is a proudly independent, family-owned brewery best known for its flagship beer, La Goudale. With a rich heritage, exceptional quality, and a distinctive brewing process, La Goudale is now poised to accelerate its growth in the UK through Brookfield Drinks' strategic focus and nationwide distribution expertise.

For trade enquiries or more information, please contact Brookfield Drinks Ltd.