The Tank Brewing Co. Launches “Unfilter Miami”: A Raw New Chapter in Miami Beer
Miami Brewery Debuts New Logo, Redesigned Cans, and Boldly Rebrands IPA as Shark Valley
MIAMI, FL (Friday, October 3, 2025): The Tank Brewing Co., Miami’s hometown craft brewery, announced the launch of Unfilter Miami, a brand transformation that strips away the polish and puts the city’s real spirit front and center. The refresh introduces a new oval badge logo, redesigned cans, and the evolution of its flagship IPA from El Farito to Shark Valley.The move signals The Tank’s next chapter: bold, unfiltered beer that refuses to follow trends and instead mirrors Miami itself, raw, diverse, and unfiltered.
New Look. New Edge. Same Miami.The Tank’s rebrand unites its lineup under a powerful visual system:
- La Playita Pilsner in coastal blue, capturing Miami’s beach life.
- Shark Valley IPA in fresh green, renamed to honor Miami’s wild side.
- Freedom Tower Amber Ale in golden amber, celebrating the city’s cultural pride.
Each can features halftone imagery of Miami icons with aggressive typography and a deep navy base, giving the brand a sharper, modern identity.
El Farito Evolves Into Shark Valley
The headline shift: El Farito IPA has become Shark Valley IPA, same juicy 6.6% IPA, now with a name rooted in Miami geography. “New look. New name. Same IPA. Sharper edge.”
The Manifesto: Beer As Raw As the City
At the heart of Unfilter Miami is a rallying cry:No filters. No gimmicks. No shortcuts. Our beer comes straight from the tank, raw, bold, and unfiltered. Just like Miami.
“The Tank has always been about sweat, grind, and community,” said Luis Brignoni, CEO of The Tank Brewing Co. “Unfilter Miami celebrates that energy, showing the city for what it really is, real people, real culture, and real beer.”
"The Tank was built with a long-term vision of becoming more than just another brewery,” added Stefano Medina, Marketing Manager. “It is a place where people come together to celebrate life’s simple, yet best moments. Our new look embodies that spirit and positions us to grow while staying true to our roots.”
Experience Miami in Three Pours
- La Playita Pilsner: Beach life. Sunrise to sunset. 5.1% ABV
- Shark Valley IPA: Bold hops. Wild side. 6.6% ABV
- Freedom Tower Amber Ale: Miami’s story, brewed. 5.3% ABV
More Than a Rebrand: A Movement
Unfilter Miami extends beyond cans. The Tank is activating across Miami with immersive media, local collaborations, and experiences that celebrate authenticity over aesthetics. It is a stand against “Instagram beer culture” and a toast to the moments that actually matter.
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