New York, NY – October 7, 2025 – Owl’s Brew, the female-founded brand behind award-winning tea-based beverages, is launching its annual #DrinkWiseDrinkPink campaign for Breast Cancer Awareness Month. Throughout October, the initiative will unite brand partners nationwide to drive awareness around prevention and early detection through donation opportunities, on-premise activations, and specialty cocktails, all featuring Owl’s Brew’s Hand-Crafted Boozy Teas and Spirits-Based RTDs.
One partnership includes Tao Group Hospitality, through which, Owl’s Brew and Tao launched a limited edition, specialty #DrinkPink cocktail featuring Tito’s Vodka, Owl’s Brew Hibiscus Strawberry, Lemon, and Red Bull Red Edition. For each Owl’s Brew cocktail sold, Tao will donate 10% of proceeds (alongside select menu items and packages) to the American Cancer Society in support of the Making Strides Walk. The cocktail will be available throughout October at Tao properties including:
- NYC: Beauty & Essex, Cathedrale, Fleur Room, Highlight Room, Legasea, Magic Hour, The Peak, PHD Terrace, Sake No Hana, Silver Lining, Tao Downtown Restaurant, Tao Uptown, The Ready Cantina.
- Chicago: Tao Chicago
- Las Vegas: Beauty & Essex, Hakkasan Restaurant, Lavo, Tao Las Vegas
- Los Angeles: Tao LA
Owl’s Brew is also partnering with Keep A Breast, and is pledging a $1 donation to the organization for every QR code scan to download the KAB app at participating retailers and on-premise locations as well as online, with partners encouraged to match donations to double the impact. Keep A Breast activations will be featured at a wide range of Owl’s Brew partners nationwide, including Estancia La Jolla, MGM Wine & Spirits, Decicco’s, Blanchards, Jewel Osco, Yankee Spirits, Local’s Kitchen and Market, Little Woodrows, Rocky Mountain Tap & Garden, Crafted Wine Beer & Spirits, and others.
“At Owl’s Brew, we want to support and celebrate our community,” said Jennie Ripps, CEO and co-founder of Owl’s Brew.
“Breast cancer prevention and education are deeply personal to us and we’re proud to partner with organizations and venues nationwide to spark meaningful conversations and support initiatives that help save lives” added Maria Littlefield, co-founder and CMO of Owl’s Brew.
“At Keep A Breast, our mission has always been to make breast health education accessible and approachable,” Keep A Breast Founder Shaney jo Darden said. “Partnering with Owl’s Brew allows us to reach people in everyday moments — over a drink, with friends — and remind them how powerful it is to know your body and check yourself. Together, we’re turning awareness into action, because early detection saves lives.”
About Owl’s Brew
Founded by Jennie Ripps and Maria Littlefield, Owl’s Brew is dedicated to creating beverages that prioritize real ingredients, transparency, and delicious flavor. Known for their clean hard teas and canned cocktails, Owl’s Brew is redefining what “better-for-you” boozy beverages look like. With every sip, they invite you to “Drink Wise.” Jennie and Maria are also the founders of Wise Women Collective, and Boozy Book Club, shining a light on women's causes and female voices.
About Keep A Breast
Keep A Breast is a nonprofit organization dedicated to reducing breast cancer risk and its impact worldwide through education, prevention, and early detection. Breast cancer affects 1 in 8 women in the U.S. during their lifetime, but there is hope: when found early in localized stages, the five-year relative survival rate is 99%. Through innovative programs that emphasize self-checks, awareness, and community education, Keep A Breast empowers individuals to take proactive steps in their health journey, making prevention more accessible and actionable.
About Tao Group Hospitality
Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. Tao Group Hospitality acquired Hakkasan Group in April 2021. The combined company operates over 80 branded locations in over 20 markets across four continents and features a collection of widely recognized hospitality brands. These include TAO, Hakkasan, Crane Club, OMNIA, Marquee, LAVO, Beauty & Essex, Yauatcha, Ling Ling, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, Jewel, and more. Tao Group Hospitality is part of Mohari Hospitality, a global investment firm with a focus in luxury lifestyle and hospitality investments.
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