From Field to Tailgate: Poncho Outdoors and Lone Star Beer Launch “Camo Country” Collaboration

Austin, TX – September 2, 2025 — Timed to the opening of Texas dove hunting season, Poncho and Lone Star Beer have teamed up for the limited edition “Camo Country” collab. For the first time ever, Lone Star Beer Lager & Light cases will be wrapped in Poncho’s original South Zone camo print and available statewide this month. The release also includes a line of co-branded merch, marking the first official collaboration between the two Texas brands.

 

Beyond the beer, the collab is a tribute to spending long days in the field and celebrating the social traditions around the season, the Texas way.

 

“We’ve been admirers of Poncho here at Lone Star for some time now, having the opportunity to join forces with them to highlight such a significant moment in Texan lifestyle was a big win,” said Mark Champion, Lone Star Beer Brand Manager. “Dove season is equally about good times and cold beers with friends after the hunt - and this collection really brings that spirit to life. We’re excited to partner with a team that shares our love for Texas and what makes it home.”

 

Designed with a palette and pattern that reflects the native terrain, Poncho’s new camo features Texas flora like prickly pear, mesquite, and yucca. In addition to Lone Star Beer cases, the pattern also debuted on two signature shirt styles — The Carrizo and The Pearsall — named after iconic South Texas hunting grounds. After initially selling out in three days, more designs are already underway for future seasons.

 

“Growing up hunting in South Texas, we always felt like most camo didn’t quite match our terrain – it was too green, too leafy, and not built for Texas brush country. After months in the field and thousands of reference photos from leases and ranches, we set out to design something that actually looks like what you see when dove hunting.” noted Poncho Creative Director Logan Crable. “Partnering with our friends at Lone Star lets us celebrate the hunt and the camaraderie that comes with it.”

 

The limited edition collaboration shirts and hats can be found at ponchooutdoors.com.