ASHEVILLE, NC (August 2025) – Devil’s Foot Beverage, Asheville’s Farm-To-Can craft soda company, is bringing a hoppy new take on its Zero Proof Series with the debut of Tropical IPL (India Pale Lemonade). Created in collaboration with longtime friends at Swamp Rabbit Café & Grocery in Greenville, South Carolina, this innovative soda takes cues from the hazy IPA world — juicy, hop-forward, and bursting with tropical character.
Made with Fresh Lemon and Mango Juice, Citra and Azacca hops, and organic cane sugar, Tropical IPL offers a refreshing blend of hoppiness with smooth tropical flavor. Fans can expect juicy notes reminiscent of their favorite West Coast IPAs, balanced with just enough fruity brightness to keep it crisp and crushable.
“Our goal with this new addition to the Zero Proof Series is to reimagine what non-alcoholic beer can be,” said Ben Colvin, co-founder and president of Devil’s Foot Beverages “Tropical IPL gives hop lovers and curious lemonade sippers alike a chance to enjoy that hoppy IPA flavor in a refreshing, accessible way.”
The collaboration with Swamp Rabbit Café & Grocery reflects Devil’s Foot’s ongoing commitment to building community through craft. Known as a hub for local food, farmers, and makers in the Carolinas, Swamp Rabbit shares the same ethos of celebrating local flavors and supporting sustainable sourcing.
Tropical IPL will debut August 25th, available at The Mule (Devil’s Foot’s Asheville taproom), Swamp Rabbit Café & Grocery, online and select retailers throughout the Carolinas, Virginia, Tennessee, Colorado, Virginia, Alabama, and Florida.
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About Devil’s Foot BeverageLaunched in 2017 by a group of friends in Asheville, NC, Devil’s Foot Beverage Company produces a full line of farm-to-can craft sodas using local and organic roots and fruits. Sweetened with real fruit, regionally sourced honey, and organic cane sugar, each Devil’s Foot soda has 18 grams or less of sugar per can. A member of Conservation Alliance, Devil’s Foot is committed to creating sustainable solutions for every step of the production process, including re-homing the byproducts of the soda-making process through their Full Fruit Life Program, as well as collaborative local sourcing and supporting community-oriented non-profits. In 2022, Devil’s Foot Beverages opened their taproom, The Mule, which is geared towards NA-inclusive craft brewing and celebratory gatherings. Find Devil’s Foot Beverages at local breweries bars, and retailers across the Carolinas, Tennessee, Colorado, Virginia, Alabama, and Florida.
About Swamp Rabbit Café & Grocery Swamp Rabbit Café & Grocery is a beloved community marketplace and café in Greenville, SC, dedicated to connecting local farmers and food producers with neighbors who value fresh, sustainable, and regionally sourced food. Through its café, grocery, and community programs, Swamp Rabbit supports a vibrant and resilient local food economy.
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