Rupee Indian Beer Launches in California at Select Costco Locations

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San Francisco, California -- Named Best Beer to Pair with World Food & 6 Beer Trends to Watch, Rupee Beer is a multi-award winning line of Indian-inspired beers specially brewed to pair with Indian, spicy & global cuisine.

From the brands inception, Rupee has been a mission-centric beer company on a quest to reimagine the way America enjoys pairing beer with global flavors, while helping enhance the visibility of India. Now the most populated country in the world, India also has the largest diaspora overseas, where beer consumption continues to become more and more of a common sight among India's emerging youth and consumers. 

Rupee Beer has earned numerous  awards and global media praise for its Basmati Rice Lager, British-India Pale Ale, and seasonal Mango Wheat Ale, all brewed by a leading global brewing legend responsible for launching over 100+ beer brands internationally.

Adding to the array of regional and national chain placements the brand is already available across, Rupee Beer is excited to launch for the very first time in the state of California, across select Costco locations in the San Francisco Bay Area for the state. 

About Rupee Beer

Brothers Vanit & Sumit Sharma, sons of Indian restaurateurs in the Indian restaurant trade for over 50 years, found they could never find reliable distribution of Indian beer in Maine – the least diverse state in America where their family immigrated to from the U.K .& Germany. 

After moving back to Portland, Maine after living in London and Australia for a decade during the pandemic, the brothers decided to not only create a fresher tasting and more reliable local Indian beer, but set out to design a beer designed to pair with the Indian and spicy flavors the brothers grew up on. 

They partnered with brewing legend Alan Pugsley, 40+ year master beer brewer, lover of Indian food as a British expat in Maine, and brewmaster of over 100+ global beer brands. Rupee Beer is helping educate  more of America on how to approach Indian and global cuisine, while enjoying the perfectly crafted pint of beer to pair with. 

Rupee is presently distributed in 18 states and Washington D.C., with direct to consumer online sales across 45 U.S. states. 

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