• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Data
  • Distribution
  • Legislative
  • M&A
  • New Products
  • On-Premise & At-The-Brewery Trends
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News
  • Content Calendar

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • Data Club
      Wonderful Insights From Beloved Brands
    • Frontlines
      Stay Updated And Ready
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Best of 2025 Awards
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Beer Events Calendar
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

The Road to Montclair: How Mamogaswa Made Its Way to New Jersey

info_outline PRESS RELEASE posted by Beer Is Art Campaign

Jun. 19, 2025 at 8:37 am

X LinkedIn Reddit Facebook Email
Report Press Release
Obakeng MalopeMontclair BreweryNew JerseyPenn StationNew YorkUSABeer is ArtBeer Documentary FilmMamogaswaTraditional Setswana Beer
Beer Companies
  • image-01

For filmmaker and beer brewer Obakeng Malope, her first time in New York was both exhilarating and overwhelming—but she adjusted quickly, especially to the famous subway trains. On the day she was to travel to New Jersey for the screening of her documentary film Mamogaswa, she made her way to Penn Station in Manhattan. She purchased two train tickets at $8 each and began her journey with excitement and nerves intertwined.

Although she wasn’t afraid of the train ride, she remained alert. She regularly checked the overhead monitors to confirm her train’s schedule, occasionally asking security officers and staff at the information desk for updates. She had promised Denise Ford Sawadogo, the founder of Montclair Brewery, that she would be on the 3:00 PM train—only to find out it was actually scheduled for 3:45 PM, which added to her stress.

Eventually, the announcement came: her train was boarding. She headed to Track 2 and found her seat. Luckily, she was handed a route map, which became her lifeline for the journey. Unlike the subways she had become used to, this train had no digital displays listing upcoming stops. She had to rely on the conductor’s announcements—many of which were hard to understand due to the accent, especially stations like Secaucus Junction and Watsessing.

Her goal was to get off at Walnut Street, but confusion struck. At one point, the train stopped in what looked like an ordinary street—no clear signs of a station. Passengers got off, and Obakeng asked the woman sitting next to her if they had reached Walnut Street. To her dismay, she was told they had just passed it. That unmarked street stop was Walnut Street.

Now off at Watchung Avenue, Obakeng’s phone rang. It was Denise, checking in. Obakeng explained she had missed her stop and would now have to walk. Thankfully, Denise sent her husband, Leo, to pick her up.

When she finally arrived at Montclair Brewery, she was blown away. “It’s amazing,” she said. Normally, she avoids drinking alcohol when discussing business—but there was no way to say no this time. They offered her a cherry beer that was both fruity and refreshing. Later, she was given a beer brewed with baobab fruit, which she found excellent.

Inside, Kevin, a brewery staff member, set up the monitor to screen her film Mamogaswa. They all watched it together and were deeply moved by it. Afterwards, Leo shared a documentary he had filmed in Jamaica, sparking an exchange of stories, culture, and passion for filmmaking.

The evening continued with a curated menu of Caribbean-soul fusion food: cornbread (which reminded Obakeng of sponge cake), caramelized pumpkin, fried catfish, fried chicken, rice with gravy, peach and apple cobbler, cabbage, and creamy macaroni and cheese. The meal paired beautifully with their craft beers.

After the film, Obakeng stood up to explain her work:

"Mamogaswa tells the story of women in Jericho Village, South Africa—women who brew traditional Setswana beer from sorghum. The film features six grandmothers aged between 76 and 93, who not only show how the beer is made but also share folktales they’ve passed down for generations. Most importantly, they tell the story of Mamogaswa a powerful mystical creature

She continued, diving into the science of brewing:

“The malting process—something my grandmother taught me—starts by soaking grains in water for 2–3 days. When rootlets appear, they dry it under the sun. This is identical to the scientific malting process used for barley: soak, sprout, and then kilning to stop germination. I often wonder—how did our grandmothers know this science? Why are South Africans not acknowledged in academic brewing texts?”

She explained how traditional beer brewers would mill the dried grain using stone tools, while in craft brewing, machines are used. Obakeng also drew parallels between traditional fermentation techniques and the krausening method used in beer brewing—where fresh fermenting wort is added to an already fermented batch to jump-start natural carbonation.

“My grandmother did something similar. After cooling the fermented sorghum porridge, she would add freshly milled sorghum to ‘give it a boost’—those raw enzymes hadn’t been cooked or fermented yet. That’s krausening, in its own way.”

By the end of the day, both Denise and Leo were convinced. They agreed to screen Mamogaswa at Montclair Brewery on June 27, 2025, at 5:30 PM.

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

  • View All
  • Post a Listing

Latest News

Press Clips: A Pennsylvania Distribution Deal, Founders’ NA ‘Nonetheless’ and Reactions to the A-B/BeatBox Deal

Press Clips: A Pennsylvania Distribution Deal, Founders’ NA ‘Nonetheless’ and Reactions to the A-B/BeatBox Deal

Ball Buys Majority Stake in 2 European Canning Facilities

Ball Buys Majority Stake in 2 European Canning Facilities

SPONSORED POST
Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Featured Jobs

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Senior Finance Manager - Tree House Brewing

Senior Finance Manager - Tree House Brewing

Taproom Operations Manager - Cerebral Brewing

Taproom Operations Manager - Cerebral Brewing

Retail General Manager - Lord Hobo Brewing Company

Retail General Manager - Lord Hobo Brewing Company

Sales Representative-Northwest NJ - Kane Brewing Company

Sales Representative-Northwest NJ - Kane Brewin...

Southern California Craft Beverage Sales Rep & Chain Store Merchandiser's - ABC Distribution Southern California

Southern California Craft Beverage Sales Rep & ...

  • View All Jobs
  • Post a Job

Additional News

Ikasu Brewing Wins 2025 Brewbound Pitch Slam Competition

Ikasu Brewing Wins 2025 Brewbound Pitch Slam Competition

Anheuser-Busch to Sell 1 Brewery, Close 2

Anheuser-Busch to Sell 1 Brewery, Close 2

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Online Grocery Retailer Thrive Market Drops Alcohol, Bets Big on ANA

Eight Finalists Vie For Brewbound Pitch Slam Title

Eight Finalists Vie For Brewbound Pitch Slam Title

Jobs in the Beer Industry

  1. Off-Premise Sales Representative - Cinderlands Beer Co. - Cinderlands Beer Co.
  2. Packaging Lead - No Label Brewing Co. - No Label Brewing Co.
  3. Brewer - Bottle Logic Brewing - Bottle Logic Brewing
  4. Head Brewer - Brewery in planning by Blue Fox Concepts - Brewery in planning by Blue Fox Concepts
  5. Retail General Manager - Lord Hobo Brewing Company - Lord Hobo Brewing Company
  6. Vice President of Sales - Atomic Dog Hard Cider - Atomic Dog Hard Cider
  7. Delivery Driver - Birdsmouth Beer - Birdsmouth Beer
  • View All Jobs
  • Post a Job

Promoted PR Posts

You Share a Beer, We Share a Truck: Stone Brewing Partners with Flock Freight to Optimize Shipping with Shared Truckload

You Share a Beer, We Share a Truck: Stone Brewing Partners with Flock Freight to Optimize Shipping with Shared Truckload

6 Seeds Launches Synthetic Research Platform for the Food and Agriculture Sector

6 Seeds Launches Synthetic Research Platform for the Food and Agriculture Sector

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

Ghostfish Brewing Company Acquires Former Pike Brewery Operation

Ghostfish Brewing Company Acquires Former Pike Brewery Operation

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Nutrabolt Expands Global Footprint with Strategic Agreement in India
  2. The Wait Is Now Over - Join Us for Season 7 of Fair Isle's Bottle Membership Today!
  3. Beachwood Pizza & Beer Celebrates Three Years on Saturday, December 13 in Huntington Beach
  4. Three Floyds Brewing Partners with Tryon Distributing in North Carolina
  5. American Rebel Light Expands with Ace Distributing in Pennsylvania
  1. Press Clips: A Pennsylvania Distribution Deal, Founders’ NA ‘Nonetheless’ and Reactions to the A-B/BeatBox Deal
  2. Ball Buys Majority Stake in 2 European Canning Facilities
  3. Sycamore Brewing Co-Founder Will Divest and End Involvement Following Statutory Rape Charges
  4. Ikasu Brewing Wins 2025 Brewbound Pitch Slam Competition
  5. Anheuser-Busch to Sell 1 Brewery, Close 2
  1. Anheuser-Busch InBev To Acquire Majority Stake in BeatBox
  2. Lake Hour Hires First CEO, Eyes Hard Tea Expansion
  3. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  4. Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
  5. Bev-Alc Sales Slide Ahead of The Holidays
  6. Spirit Brands Preach Pivot from CPG Marketing Playbook
  7. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙