Timberland PRO and Pabst Blue Ribbon Team Up for Limited-Edition Merch Drop That Honors the Ones Who Earn It

May 22, 2025 – Two iconic brands, Timberland PRO® and Pabst Blue Ribbon, are proud to announce a limited-edition collaboration inspired by the simple truth that there’s nothing better than wrapping up a hard day’s work with a cold beer. The partnership celebrates those who forge their own paths, put in the work, and know the value of a job well done. 

Blending Timberland PRO’s trusted workwear with PBR’s down-to-earth authenticity, the collection features gear that works as hard as you do. The limited-edition lineup includes a selection of professional-grade footwear and apparel complemented by PBR’s distinct branding and personality and designed for those that demand durability, comfort, and style, both on and off the job. 

At Timberland PRO, we build gear with purpose – footwear and apparel that work as hard as the people wearing them,” says Ryan Murphy, Head of Marketing for Timberland. “Partnering with Pabst Blue Ribbon allowed us to create a collection that’s tough, comfortable, and made to honor the moment when the job’s done and the boots stay on.”

To launch the collaboration, a new campaign highlights the spirit behind the gear. The ad follows a man wrapping up his day—climbing into the back of his truck, watching the sun go down, and cracking open a cold PBR. It’s not the clock that signals the end—it’s the feeling. You’re still in your boots, the weight of the day in every step. Just you, the boots that carried you, and a beer that reminds you the pause matters as much as the push.

"PBR has always been about celebrating those who take pride in their craft so this partnership with Timberland PRO was a no-brainer,” says Kat Mata, Culture Marketing Director at PBR. “This collection wasn't just about creating a cool collaboration. It was designed with the community at the forefront, and we’re excited to see this drop finally come to life!"

The limited-edition product lineup includes:

• Gridworks Soft Toe Waterproof Work Boot: These chocolate brown, beerproof boots feature Timberland’s durable leather and PBR branding, with electric hazard protection and a PBR-branded beer opener for post-work relaxation.
• Direct Attach Soft Toe Waterproof Work Boot: These rugged waterproof boots provide all-day comfort and durability, complete with iconic PBR detailing and a bottle opener boot tag for easy access to a cold one. Boots come in Timberland’s classic wheat color and PBR’s iconic blue/silver. 
• Pocket T-shirt: This soft, durable tee features a reinforced pocket and PBR logo - perfect for both work and casual wear.
• Pullover Hoodie: An adjustable, three-piece hoodie featuring a classic PBR graphic, ideal for layering during cooler days on or off the job.
• Pocket Apron: This practical and adjustable apron features multiple pockets, PBR detailing, and a beer pouch, making it perfect for any creative or DIY project or grilling.
• Trucker Cap: This structured cap featuring PBR’s logo offers comfort, ventilation, and a laid-back style, perfect for any occasion.

Available for purchase across wholesale, e-commerce, and flagship retail channels beginning May 22 and until July 31 or sold out, this collaboration will be a must-have for those who take pride in their craft and know how to celebrate a job well done.

About Timberland PRO®Since 1999, Timberland PRO® has been the footwear and apparel brand of choice for skilled trade professionals. Known for its durability, comfort, and performance, Timberland PRO® continues to support workers who build, create, and make things happen. For more information, visit timberlandpro.com. 

About Pabst Brewing Company

Since its founding in 1844, Pabst Blue Ribbon, the original American lager beer, has been connecting with local communities across America. Pabst Blue Ribbon engages and supports individuals who are passionate about forging their own path in life, and will continue to empower new generations who believe in the future of America. Pabst Blue Ribbon is owned by Pabst Brewing Company.  American-owned and operated since its founding in Milwaukee in 1844, Pabst is one of America's largest privately held brewing companies. For more information, please visit pabst.com.