Pabst Blue Ribbon & Yancey’s Fancy Unveil the Ultimate Beer-Infused Cheese

Pabst Blue Ribbon and Yancey’s Fancy just dropped a game-changer for beer and cheese lovers alike. Introducing Pabst Blue Ribbon Beer Flavored Cheese—

Yancey’s Fancy traces its American cheese-making roots to 1926, while Pabst has been brewing beer in the US since 1844. Inspired by PBR’s unexpected foray into cheese-making during Prohibition, and Yancey’s notoriety as a House of Flavor, this partnership blends two of America’s great traditions: beer and cheese. The result? A bold, flavorful cheddar that brings a unique spin to everything, from charcuterie platters to epic grilled cheeses, heartwarming mac and cheese, or just a midnight snack straight from the fridge.

“Yancey’s history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts. They did a killer job with the flavor profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try,” said Hunter Cox, Brand Manager of Pabst Blue Ribbon. 

“The Yancey's brand is known for robust flavored cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese,” said Yancey’s CEO, Eric Cosnoski. “We spent 6 months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favorite cheese.”

Pabst Blue Ribbon Beer Flavored Cheese is now rolling out in supermarkets nationwide. After an initial launch with a local grocery chain in New York State, the cheese is steadily expanding into stores across the country. With national distribution ramping up, be sure to check your local grocery’s cheese section — it may be available near you soon. For those who prefer to shop online, an e-commerce option is also on the way. Whether you're a beer lover, cheese enthusiast, or just in the mood for a standout snack, this one's worth a try.

About Pabst Brewing Company

Since its founding in 1844, Pabst Blue Ribbon, the original American lager beer, has been connecting with local communities across America. Pabst Blue Ribbon engages and supports individuals who are passionate about forging their own path in life, and will continue to empower new generations who believe in the future of America. Pabst Blue Ribbon is owned by Pabst Brewing Company.  American-owned and operated since its founding in Milwaukee in 1844, Pabst is one of America's largest privately held brewing companies. For more information, please visit pabst.com.

About Yancey’s Fancy

Yancey’s Fancy has been crafting bold, distinctive cheeses in New York State for generations. The story began just after World War I, when master cheesemaker Leo Kutter brought his Bavarian expertise to the birthplace of North America’s first cheese factory. What started as a small operation in Cowlesville, New York grew into a beloved local brand, eventually expanding to a larger facility in Corfu, where Yancey’s Fancy continues to produce cheese to this day.

In the early 1960s, a partnership between the Kutter family and the Yancey family, owners of the Original Heluva Good Cheese Company, gave rise to the Yancey’s Fancy brand. Known for its innovation and commitment to quality, Yancey’s Fancy has introduced over fifty varieties of handcrafted cheeses—ranging from mild to wild—all made with premium ingredients and a spirit of craftsmanship. Yancey’s Fancy continues to celebrate bold flavor and local pride. For more information, visit