Keystone Light Honors Service Members With The ‘Smooth Salute’ Program In Partnership With the USO

Keystone Light and the USO are bringing back the Smooth Salute program to encourage and reward fans to send messages of support to their local service members. Last year’s Smooth Salute program generated messages of gratitude to all 114 participating USO centers nationwide.

The Smooth Salute program will kick off with Military Appreciation Month in May and run through July 31. During this time, fans can scan the QR codes on the new Keystone Light Stars and Stripes packaging, to send a message of gratitude to our service members. Fans who send a message will be entered to win the grand prize sweepstakes and Keystone Light merch*. 

“As a longtime partner of the USO, Keystone Light has always valued the hard work and sacrifice of our service members,” said Allison Miller, Keystone Light Marketing Manager. “After the success of last year’s program, the brand is excited to bring back the Smooth Salute program and give fans an easy way to show up for their local service members.”

Keystone Light is offering five grand prize flyaway trips. Winners will receive a trip for themselves and up to three (3) guests to witness our nation’s heroes in action at a regional airshow. The experience comes complete with travel and hotel accommodations, and a full itinerary for a smooth experience on-site. Regional airshows will take place in:

• Chicago Air & Water Show in Chicago, IL (Aug 16-17, 2025)
• Thunder Over New Hampshire Air Show in Portsmouth, NH (Sept 6-7, 2025)
• Pacific Airshow in Huntington Beach, CA (Oct 4-5, 2025)
• Wings Over Houston 40th Anniversary Airshow in Houston, TX (Oct 18-19, 2025) 
• Stuart Airshow in Stuart, FL (Nov 7-9, 2025)

Consumers 21+ will also have a chance to win other prizes from Keystone Light. Instant winners will receive one of the following Keystone Light prizes: rolling coolers, t-shirts, camping chairs, or a Venmo deposit to go toward their next purchase of Keystone Light.

In addition to the thematic packaging, Keystone Light is extending its summer Smooth Salute program with customizable retail display tools featuring “Proud to Support the USO” messaging. Keystone Light and the USO are also rolling out a co-branded merch line, the first of its kind, inclusive of a hat, t-shirt, and a sticker for fans to purchase to proudly show their support of our service members. The merch is available for sale online at keystonelight.com. 

For more information about the program and to access official sweepstakes rules, consumers can visit keystonelight.com/summer. Check out the product locator at keystonelight.com/where-to-buy to find Keystone Stars and Stripes near you. For more updates on Keystone Light, fans can follow @keystonelightofficial on Facebook and Instagram. 

*NO PURCHASE OR SCAN NECESSARY. Promotion begins on 5/1/25 at 12:00 PM CT and ends on 7/31/25 at 11:59 PM CT. Open only to legal residents of 50 U.S. (D.C.), 21+ years of age. Use regional keyword to get entries for regional prizes. Great Lakes region Sweepstakes ends on 7/9/25. See Official Rules for details, including how to enter, keywords, odds, prize details & restrictions, at keystonelight.com/summer. Void where prohibited. 

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.