Crack a Cold One, Win Big: Outlaw Light Beer Launches Exclusive HARDY Can with VIP Prizes for Fans

Crack a Cold One, Win Big: Outlaw Light Beer Launches Exclusive HARDY Can with VIP Prizes for Fans

Beloved light beer brand surprises fans with hidden prizes inside select beer cases

DENVER (May 8, 2025) — Outlaw Light Beer is cranking up the noise with the launch of its exclusive HARDY Can, an action-packed summer activation that dropped on May 5. The fan-favorite light beer brand is releasing limited-edition HARDY cans — randomly hidden inside Outlaw beer cases nationwide — to give beer lovers a chance to win epic prizes from Outlaw and one of country music’s biggest stars.

Following the release of HARDY’s much-anticipated EP “COUNTRY!” on May 2, each hidden HARDY can unlocks a chance to win exclusive gear and experiences, including:

• Two Grand Prize Winners will receive: Four (4) VIP tickets to a HARDY show on the JIM BOB World Tour — with the chance to choose your tour stop
• 25 winners will receive branded Kanga coolers
• 150 winners will receive Outlaw x HARDY JIM BOB Promo t-shirts
• 500 winners will receive limited-edition Outlaw x HARDY posters

This exclusive can activation is a celebration of Outlaw’s growing footprint in the music industry and its continued partnership with chart-topping artist HARDY. The hidden-can, golden-ticket style hunt will run from May through September of 2025, encouraging fans to keep their eyes (and coolers) open all summer long.

"Outlaw Light is built for moments like this — loud, unexpected and made for real fans," said Ari Opsahl, CEO of Outlaw & Tivoli Brewing Co." Our partnership with HARDY continues to break new ground, and this limited-edition can drop is all about giving fans something to talk about — and toast to — all summer."

WHAT: Launch of Outlaw Light Beer’s HARDY Can, featuring limited-edition hidden cans and epic prizes

WHEN: Begins May 5, 2025 | Runs through September 2025 (while supplies last)

WHERE: Participating Outlaw retailers nationwide. To track down a case near you, head to OutlawBeer.com/where-to-buy.

“Outlaw’s been riding with me since the beginning, and these limited-edition cans are just another way we’re showing love to the fans,” said HARDY. “I’m stoked for folks to crack open a cold one, find a HARDY can and maybe even score some VIP tickets to the JIM BOB World Tour. It’s our way of bringing the party straight to your cooler.”

For more information, visit OutlawBeer.com. 

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram and Facebook.

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