Twang Seasonings and Flavored Salts Manufacturer Brings Bold, Must-Have Flavors to Natural Products Expo West

SAN ANTONIO, TX (February 27, 2025) – Twang, the San Antonio-based leader in seasonings, flavored salts and sugars, is introducing exciting new flavors at Natural Products Expo West (Booth #N2316) from March 5 – 7, 2025, in Anaheim, California. With the launch of Hot Pickle Flavored Salt, Orange Beer Salt, and Fiesta-sized Flavored Salts, Twang continues to bring innovative, high-demand products to market. Grocery buyers looking to expand their selection with unique, impulse-driving items should take note—these are products that will keep customers coming back for more.

The new Hot Pickle Flavored Salt and Orange Beer Salt will make their debut at the expo. Twang’s Flavored Salt product line are flavorful, granular blends that can be enjoyed by adding to your favorite snacks with their on-the-go 1.15 oz snack-sized shaker. Twang’s Beer Salt product line started as a citrus-infused salt that draws inspiration from the Latino tradition of adding citrus and salt to beer. Made with all-natural flavors and colors, Beer Salts come packaged in pocket-sized, beer-shaped mini bottles at 1 oz or 1.4 oz. From citrusy and tangy, to spicy and bold, both product lines offer a delicious lineup of flavors to satisfy every craving and elevate every bite and sip.

Why Twang Should Be on Your Shelves

• High Demand and Delicious Flavors: Twang products appeal to a broad customer base, including home cooks looking for bold, unique flavors, snack lovers and cocktail enthusiasts.

• Boost Your Produce Sales: Turn every produce purchase into a potential up-sell opportunity as Twang flavors pair well with both fruits and vegetables alike, encouraging consumers to purchase more. 
• Latino-Run and Culturally Rooted: Twang’s flavors are inspired by authentic Latino flavor traditions, resonating with a rapidly growing consumer demographic.
• Versatile for Any Occasion: Whether it’s for beer, cocktails, fruit, popcorn, or everyday meals, Twang’s product line offers multiple usage occasions that encourage busy consumers to make repeat purchases.

Experience Twang at Expo West

Twang invites retailers to stop by Booth #N2316 for an exclusive first taste of the new flavors and taste a range of refreshing drinks and flavorful bites that showcase Twang’s versatile application. “We’re excited to reveal our latest innovations at Expo West and showcase how Twang products are not just for beverages but are the perfect ways to layer FUN and FLAVOR that enhance your favorite dishes or drinks! said Twang CEO Elysia Treviño-Gonzales. “Our new Orange Beer Salt, Hot Pickle Flavored Salt and Fiesta-sized Flavored Salts are designed to bring bold, unique flavors to both bites and sips alike. At Twang, we believe in making flavor fun, versatile, and unforgettable, and we can’t wait for everyone to experience the creative possibilities that come with our products.”

Bring Twang to Your Customers

Twang products drive impulse purchases, increase basket size, and fit seamlessly into multiple store categories, including beverages, produce, meats and seasonings.. With a proven track record of strong retail sales and growing consumer demand, Twang is an easy and profitable addition to any store’s selection.

Visit Twang at Booth #N2316 to explore retail opportunities and discover why these products belong on your shelves.

For more information about all Twang products, visit twang.com and follow on Instagram and Facebook.

ABOUT TWANG:

Established in 1986, Twang Partners, LLC is a trailblazing Latino-founded company dedicated to crafting premium-flavored salts, sugars, and seasoning blends. With a rich history spanning over three decades, Twang consistently delivers top-quality products authentically made to enhance the taste, appearance and enjoyment of food and beverages. At the heart of Twang's diverse portfolio are grab-and-go Flavored Snack Salts, Beer Salts, Drink Rimmers, and all-In-one Michelada Mixers. Additionally, Twang specializes in crafting blends tailored for the foodservice industry. Our commitment to quality and innovation has driven successful collaborations with top food and beverage companies worldwide, resulting in custom toppings and inclusions that redefine culinary experiences. Find Twang's products in grocery, convenience, and liquor stores nationwide, or find a location that carries Twang near you.