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BrewboundPress Releases

TUSOL Launches Limited-Edition Organic Protein Bars Designed by 3 Michelin Star Chef Christopher Kostow

PRESS RELEASE posted by TUSOL Wellness

Feb. 10, 2025 at 8:07 pm

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The World’s First and Only Gourmet Protein Bar: Salted Caramel and Chocolate Peanut Butter

Malibu, CA – February 10, 2025 – In the world of protein bars, nothing like this has ever existed. TUSOL Wellness is making history with the release of the world’s first and only protein bars crafted by a 3-Michelin-Star chef, setting a new standard for luxury nutrition. Launching this March 2025 as a limited-edition drop, the Salted Caramel and Chocolate Peanut Butter bars are expected to sell out quickly as they become the most sought-after wellness snack of the year.

These aren’t just another protein bar. They’re a revolution in functional food, blending gourmet flavor with clinically backed nutrition in a way no other brand can replicate. TUSOL’s bars deliver 15 grams of plant-based protein from innovative organic fava bean protein, combined with chaga mushroom, adaptogens, and high-fiber content for superior digestion, gut health, and immune support—all without compromising taste.

“TUSOL’s protein bars are unlike anything on the market. You can scour the shelves, and you won’t find a single other bar crafted by a Michelin-starred chef. These are truly one of a kind,” says Ilana Friedman, TUSOL’s founder and CEO. “We’ve created a gourmet experience with clean, functional ingredients that work as hard as you do, because we truly believe you deserve to feel your best every day.


The First and Only Michelin-Star-Crafted Protein Bar: Where Luxury Meets Innovation

While most protein bars force consumers to choose between flavor and function, TUSOL’s bars offer both at an unmatched level. By partnering with 3 Michelin Star Chef Christopher Kostow –and utilizing research-backed ingredients, TUSOL’s bars deliver the highest-quality option on the market. The secret lies in fava bean protein, a groundbreaking plant-based protein source that is rapidly gaining acclaim for its:

  • Clean Digestibility: Free from common allergens like dairy, soy, and gluten, it offers high bioavailability without causing bloating.
  • Complete Amino Acid Profile: Supports muscle repair, satiety, and sustained energy without the crash.
  • Smooth, Creamy Texture: Unlike gritty pea or rice proteins, fava bean protein creates a silky, decadent bite that rivals gourmet confections.
  • Mood-Boosting Properties: As one of the few plant-based sources of L-dopa, these are proven to increase dopamine levels for happiness, motivation and clarity.

Each bar is also infused with chaga mushroom, a powerful adaptogen known to enhance immunity, combat inflammation, and support metabolic function, helping wellness enthusiasts stay at their peak. No refined sugars, artificial flavors, seed oils, or sugar alcohols—only the purest, most effective ingredients.

“Most protein bars taste like either cardboard or candy,” Friedman adds. “We didn’t want to compromise. We partnered with a 3 Michelin-starred chef to create something indulgent that also supports optimal health. These bars taste like a mouthwatering, nourishing dessert but are designed to support your body at the cellular level using research-backed ingredients.”


A Cult Favorite Among Celebrities, Trainers, and Luxury Hotels

Since its inception, TUSOL has become a cult favorite among celebrities, fitness trainers, and top wellness influencers, known for its obsessive commitment to quality and results. Now, the brand is expanding into the luxury hospitality world, with partners such as Aman, Montage, Faena, Ritz Carlton and Auberge Resorts, where discerning guests can experience TUSOL as part of a holistic wellness offering.

The new protein bars will be available in select luxury hotels and on their website, solidifying TUSOL’s status as the pinnacle of functional luxury nutrition.


Limited Edition: Once It’s Gone, It’s Gone

The Salted Caramel and Chocolate Peanut Butter bars will be released in limited quantities this March 2025. Once they’re gone, they’re gone. With pre-orders expected to fill up fast, wellness enthusiasts and gourmet snack lovers are encouraged to act quickly.

Reserve your bars now at TUSOL's website to guarantee your taste of the world’s first gourmet protein bar experience.


About TUSOL Wellness

Born in Malibu, TUSOL Wellness is a female-founded company redefining clean, luxury nutrition with certified organic, plant-based products crafted by 3-Michelin-Star chef Christopher Kostow. 

Known for its clinically backed superfoods, adaptogens, and commitment to full transparency, TUSOL offers unparalleled wellness products that deliver real results with indulgent flavor. A favorite among celebrities and luxury hotels, TUSOL is leading a new movement in wellness—where gourmet meets performance. 

“We’ve always believed wellness should be synonymous with luxury,” says Ilana Friedman, Founder of TUSOL. “Our bars are not just snacks—they are part of a lifestyle. By bringing together world-class culinary expertise with the highest-quality organic ingredients, we’ve created something truly special and unlike anything else on the market.”

About Chef Christopher Kostow

Chef Christopher Kostow is a 3-Michelin-Star chef renowned for his innovative approach to modern cuisine and his ability to blend craftsmanship with storytelling. As the executive chef of The Restaurant at Meadowood, Kostow became the third youngest chef in history to receive three Michelin stars. Known for his meticulous attention to detail and farm-driven philosophy, he redefines luxury dining through thoughtful, seasonally inspired creations. Kostow’s commitment to quality, sustainability, and culinary artistry has earned him numerous accolades, including James Beard Awards and global recognition as a pioneer of contemporary American cuisine.

In addition to his work in fine dining, Kostow partners with TUSOL Wellness to bring his expertise to the wellness world, crafting the world’s first Michelin-star-designed organic protein bars—a revolutionary fusion of flavor and function.

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