Great Lakes Refreshes Cleveland Cavaliers-Inspired Easy Buckets Blonde Packaging

CLEVELAND, January 15, 2025 – Great Lakes Brewing Co. introduces a bright new look and 12 oz. 12-Pack can package for Easy Buckets Blonde, the fan-named Cleveland Cavaliers collaboration brew.

Launched during the 2023-24 season in celebration of Great Lakes becoming the Official Craft Beer of the Cleveland Cavaliers, the fan-named Easy Buckets Blonde debuted in draft and 16 oz. black can 6-Packs. In January 2025, Easy Buckets Blonde will shift to “home jersey”-inspired white 12 oz. cans in co-branded 12-Packs. The fresh look complements the beer’s refreshing, easy-drinking qualities and pairs perfectly with the Cavs’ white-hot season start.

“As the Official Craft Beer of the Cavaliers, we couldn’t have asked for a better start to the season, so we are especially excited to share the new-look Easy Buckets Blonde with fans,” says GLBC Marketing Director Vicki Campana. “Our team evolved the beer’s package to bright white and metallic gold to evoke home jersey colors, and the light flavor of the beer itself. Between the new package and co-branded displays and programming at retail, we expect even more fans to make Easy Buckets Blonde their gameday drink of choice.”

The Cavs and Great Lakes Brewing Co. partnership launched in 2022 with the grand opening of the Great Lakes Experience in the South Neighborhood inside of Rocket Mortgage FieldHouse. This location serves a variety of year-round and seasonal Great Lakes brews on tap.

"Our partnership with Great Lakes Brewing Co. has been a remarkable success for our fans, and the new look of Easy Buckets Blonde perfectly captures the energy and excitement of our team this season,” said Allison Howard, Executive Vice President and Chief Commercial Officer for the Cleveland Cavaliers and Rock Entertainment Group. “We're thrilled to see this fan-favorite brew evolve and become an even bigger part of the gameday experience, both at Rocket Mortgage FieldHouse and beyond. The new look exemplifies our commitment to deliver top-notch entertainment and high-quality local products to our fanbase.” 

Beginning mid-January, Easy Buckets Blonde will be available in 12-Pack 12 oz. cans at retailers throughout the Cavs marketing footprint, on tap at the Great Lakes Experience at Rocket Mortgage FieldHouse, and at select bars and restaurants within the Great Lakes Brewing Co. Cavs Bar Network. For more details, visit greatlakesbrewing.com/cavaliers.

Fans can stay updated on Easy Buckets Blonde details, contests, and events by following Great Lakes Brewing Co. on Instagram, Facebook, and X, and by visiting greatlakesbrewing.com/cavaliers.