Indianapolis, IN — CODO Design, a leading beer branding firm, has released the Package Refresh Series: A 3-part newsletter series that examines the critical trend of package refreshes in the craft beer industry.
The Package Refresh Series is an exclusive addition to CODO Design's popular Beer Branding Trends Newsletter. This in-depth exploration comes at a crucial time for the craft beer industry, which faces unique challenges: While the United States boasts more breweries than ever before, overall beer consumption is declining.
"With flat-to-declining sales affecting breweries of all sizes, marketing budgets are tighter than ever," says Isaac Arthur, Co-founder at CODO Design. "Yet, investing in branding, packaging, and marketing is more crucial now due to increased competition. Package refreshes offer a compelling solution in this challenging landscape."
The series will be released in three parts:
Issue 1: Why are so many breweries refreshing their packaging right now?
Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands)
Issue 3: How to Refresh your brewery's packaging
Each issue will feature dozens of case studies and relevant industry examples, providing readers with a comprehensive roadmap for navigating their package refresh.
The series will also be accompanied by companion podcasts, offering additional insights and discussions on this timely topic.
The Package Refresh Series is available exclusively to Beer Branding Trends Newsletter subscribers, reaching an audience of approximately 9,500 industry professionals and enthusiasts.
To access the full series and stay informed about the latest trends in beer branding, subscribe to the Beer Branding Trends Newsletter.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.