• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Data
  • Distribution
  • Legislative
  • M&A
  • New Products
  • On-Premise & At-The-Brewery Trends
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News
  • Content Calendar

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • Data Club
      Wonderful Insights From Beloved Brands
    • Frontlines
      Stay Updated And Ready
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Best of 2025 Awards
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Beer Events Calendar
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Lazy Dog Beer Club Unveils ‘Mystic Brews’-Themed Release and Embarks on a Journey into the Mystical Realm of Craft Beer

info_outline Promoted post by Lazy Dog Beer Club

Aug. 14, 2024 at 3:03 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Craft BeerMembershipBeerBeer Marketing Beer ClubBrewery Collaboration Beer Kit
Beer Companies
Listen to this article
: / :
  • image-01
  • image-02

(COSTA MESA, Calif.) – Lazy Dog Beer Club, a quarterly membership created by beer lovers, for beer lovers, by the team at Lazy Dog Restaurants, introduces its 23rd quarterly release. The kit named “Mystic Brews” celebrates the magical realm of the unknown.

The kit includes an eight-pack of four uniquely brewed beers from four breweries across the country. Each beer name and label art represents a different form of fortune telling. A zine included with the kit provides an overview of each brewery and beer style, plus tasting notes, ingredients and suggested pairings for each beer.

"With Mystic Brews, we’re inviting our members on a flavorful journey into the enchanting world of craft beer,” said Chris Simms, founder and CEO of Lazy Dog Restaurants. “This kit is a celebration of the unexpected, and it playfully embraces the cosmic energy and magic that was brought to life with our talented brewery partners."

For this release, Lazy Dog Beer Club worked with Hangar 24 Craft Brewing in Redlands, Calif.; Full Circle Brewing Co. in Fresno, Calif.; Ivanhoe Park Brewing Co. in Orlando, Fla.; and Kokopelli Beer Company in Westminster, Colo.

“Bavarian Oracle” Oktoberfest-Style Lager// ABV: 5.2% // IBU: 24

This Oktoberfest-style lager has a deep-orange hue and aromatics of toasted malt and noble hops. The can highlights a hooded figure, reminiscent of an oracle sitting at a table staring into their crystal ball. Bavarian Oracle will also be found on draft at all Lazy Dog Restaurant locations, for a limited time and while supplies last.

About the Brewer: Hangar 24 Craft Brewery was founded in 2008 by owner and master Brewer Ben Cook in Redlands, California. The brewery began with a true passion for good beer, the love of flying and the pure enjoyment of being around great friends.

“Master of Fortune” American Wheat Ale // ABV: 5.8% // IBU: 12

This malty brew has a pale-yellow hue and hints of toasted wheat. The label artwork pictures Full Circle Brewing’s skeleton icon dressed as a fortune teller sitting down with a crystal ball.  

About the Brewer: Full Circle Brewing opened in 2020 in Fresno, Calif. In 2023, it became the largest Black-owned brewery in the nation, committed to bringing diversity and inclusion to the craft beer community.

“Destiny’s Hand” Double Hazy IPA// ABV: 7.5% // IBU: 35

This double hazy IPA boasts flavors including citrus, passion fruit and melon. The can features a representation of a palmistry hand.  

About the Brewer: Ivanhoe Park Brewing Co. is an independent craft brewery and tasting room located in the historic Ivanhoe District of Orlando, Fla. The brewery celebrates the spirit and pioneering ways of early 20th century Lake Ivanhoe founder George I. Russell.

“Luna Moth Eclipse” American Pale Ale// ABV: 5.0% // IBU: 50

This crisp, effervescent American pale ale has a balance of stone fruit and tropical notes. The can artwork depicts a luna moth, which symbolizes new beginnings and also represents a continual quest for truth and knowledge.  

 

About the Brewer: Kokopelli Beer Company, established in 2014 in Westminster, Colorado, is the first solely woman-owned and operated brewpub in the state. As a locally rooted establishment in a growing community, Kokopelli Beer Company lives by its motto: "Where Friends Meet Friends and Make New Ones." The name Kokopelli was chosen because the owner lived in Arizona, and the Head Brewer has experience working in the Southwest, making the name a perfect fit for the brewpub.

“Mystic Brews” was brewed in collaboration with Melvin Brewing. This release is only available to qualified Lazy Dog Beer Club members. Those interested in signing up for a Lazy Dog Beer Club membership can sign up online or at any Lazy Dog Restaurant in California, Nevada, Colorado, Florida, Virginia, Illinois or Texas. Guests in Georgia can sign up in-restaurant at any location. Once signed up, members receive their first kit of an eight-pack of 16oz craft beers, which includes Lazy Dog Restaurant house beer and a first kit glass plus additional perks such as draft beer upgrades, monthly perks, 10% off takeout orders, beer-to-go discounts, priority seating when there’s a wait at the restaurant, and more. Members will then receive a themed beer kit featuring exclusive beer recipes from breweries across the nation for each additional quarter in which they are an active member, plus a continuation of their membership benefits. Membership starts at $39 per quarter.

Lazy Dog Beer Club also has merchandise available online for purchase, including branded T-shirts and hats.


ABOUT LAZY DOG BEER CLUB

Lazy Dog Beer Club is a quarterly membership subscription created by beer lovers, for beer lovers. The club gives members access to a variety of beers from craft brewers around the country. Breweries create a style specifically for the quarterly release theme, and members walk home with eight beers, two of each style, to enjoy. Perks start immediately at signup and include draft beer upgrades, monthly perks, 10% off takeout orders, beer-to-go discounts, priority seating when there’s a wait at the restaurant, and more. Members get their first beer kit in restaurant as soon as they sign up and a themed beer kit each additional quarter, they are an active member.  Follow Lazy Dog Beer Club’s latest updates at @LazyDogRestaurants on Instagram and Facebook.

ABOUT LAZY DOG RESTAURANTS

Lazy Dog Restaurants serves made-from-scratch American food and drink with seasonally inspired ingredients. Influenced by the lifestyle of the Rocky Mountains where Founder Chris Simms spent time with family growing up, Lazy Dog offers the warmth and care you get in a small mountain town. It’s the perfect environment for a quick weeknight dinner, a meandering meal with old friends or a big night out. Guests can continue the experience at home by taking advantage of handcrafted TV dinners made in-house and the Lazy Dog Beer Club, a quarterly membership program that gives members access to beers from small craft brewers, merchandise and in-restaurant benefits. The restaurants also offer Campfire Club™, a loyalty program with monthly benefits and perks for guests. The restaurant is open for lunch, dinner and weekend brunch with a bar that includes specialty cocktails and a wide selection of craft beers. Lazy Dog has locations throughout California, Colorado, Georgia, Illinois, Nevada, Virginia, Florida and Texas with more on the way.  Follow @LazyDogRestaurants on Instagram and Facebook.

Disclaimer: Availability may vary by location. Must be 21 or older.

# # #

For More Information:
Learn more at www.ldbeerclub.com

Industry Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

  • View All
  • Post a Listing

Latest News

Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick

Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick

Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion

Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion

SPONSORED POST
Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Featured Jobs

Multiple Open Positions! - Production, Operations, Client Support, Sales - MetaBrand LLC

Multiple Open Positions! - Production, Operatio...

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Regulatory Compliance Manager - Tree House Brewing Company

Regulatory Compliance Manager - Tree House Brew...

Director of Operations (Beverage) - Birdie / Wild State Cider

Director of Operations (Beverage) - Birdie / Wi...

Brewer - Foolproof Brewing Company

Brewer - Foolproof Brewing Company

Sales Representative-Northwest NJ - Kane Brewing Company

Sales Representative-Northwest NJ - Kane Brewin...

  • View All Jobs
  • Post a Job

Additional News

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve

Manna Beverages’ Anaheim Facility Sold to AriZona

Manna Beverages’ Anaheim Facility Sold to AriZona

Brewbound Live 2025 is 1 Week Away!

Brewbound Live 2025 is 1 Week Away!

NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation

NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation

Jobs in the Beer Industry

  1. Headbrewer/Brewmaster - Free Roam Brewing Company - Free Roam Brewing Company
  2. Sr Manager of Brewery Experience & Hospitality - Sierra Nevada Brewing Co - Sierra Nevada Brewing Co
  3. Manufacturing Maintenance Technician - Full Sail Brewing Company - Full Sail Brewing Company
  4. Head Brewer - Maplewood Brewing Company - Maplewood Brewing Company
  5. Head Production Brewer - Alaska Pacific Beverage Company - Alaska Pacific Beverage Company
  6. Director of Sales - Asheville, NC or remote within 250 mile footprint - Highland Brewing Company - Highland Brewing Company
  7. Packaging Manager - Trillium - Trillium
  • View All Jobs
  • Post a Job

Promoted PR Posts

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

The Odom Corporation Selects GoSpotCheck for Better Compliance, Merchandising and Retail Execution

Abstrax Hops Announces Open Skunkworks 2026 Competition at CBC Philadelphia

Abstrax Hops Announces Open Skunkworks 2026 Competition at CBC Philadelphia

First Key Consulting Announces New CEO Kelly Heyworth

First Key Consulting Announces New CEO Kelly Heyworth

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

THC Beverage Pioneer FLORA Rebrands with Functional Ingredients

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. Sensient Introduces The Pipeline for Beverage Creators
  2. Blue Ox Malthouse Debuts Online Homebrew Shop
  3. Fieldwork Opens First Sonoma County Location in Santa Rosa's Montgomery Village
  4. Lone Tree Brewing Introduces New Canned Winter Seasonal, Chocolate & Pistachio Stout
  5. Breckenridge Brewery Celebrates New Christmas Ale 15-Pack Cases with ALE-ves Delivery
  1. Beer Institute: October Domestic Shipments Decline Following 1 Month Uptick
  2. Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion
  3. The Lost Abbey’s Tomme Arthur on Turning Surviving Into Thriving and California’s Real Estate Squeeze
  4. BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve
  5. Manna Beverages’ Anaheim Facility Sold to AriZona
  1. Lake Hour Hires First CEO, Eyes Hard Tea Expansion
  2. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  3. Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
  4. Bev-Alc Sales Slide Ahead of The Holidays
  5. Spirit Brands Preach Pivot from CPG Marketing Playbook
  6. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  7. A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙