• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Data
  • Distribution
  • Legislative
  • M&A
  • New Products
  • On-Premise & At-The-Brewery Trends
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News
  • Content Calendar

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • Data Club
      Wonderful Insights From Beloved Brands
    • Frontlines
      Stay Updated And Ready
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Best of 2025 Awards
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Beer Events Calendar
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • Brewbound Live
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Lazy Dog Beer Club Unveils ‘Mystic Brews’-Themed Release and Embarks on a Journey into the Mystical Realm of Craft Beer

info_outline Promoted post by Lazy Dog Beer Club

Aug. 14, 2024 at 3:03 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Craft BeerMembershipBeerBeer Marketing Beer ClubBrewery Collaboration Beer Kit
Beer Companies
Listen to this article
: / :
  • image-01
  • image-02

(COSTA MESA, Calif.) – Lazy Dog Beer Club, a quarterly membership created by beer lovers, for beer lovers, by the team at Lazy Dog Restaurants, introduces its 23rd quarterly release. The kit named “Mystic Brews” celebrates the magical realm of the unknown.

The kit includes an eight-pack of four uniquely brewed beers from four breweries across the country. Each beer name and label art represents a different form of fortune telling. A zine included with the kit provides an overview of each brewery and beer style, plus tasting notes, ingredients and suggested pairings for each beer.

"With Mystic Brews, we’re inviting our members on a flavorful journey into the enchanting world of craft beer,” said Chris Simms, founder and CEO of Lazy Dog Restaurants. “This kit is a celebration of the unexpected, and it playfully embraces the cosmic energy and magic that was brought to life with our talented brewery partners."

For this release, Lazy Dog Beer Club worked with Hangar 24 Craft Brewing in Redlands, Calif.; Full Circle Brewing Co. in Fresno, Calif.; Ivanhoe Park Brewing Co. in Orlando, Fla.; and Kokopelli Beer Company in Westminster, Colo.

“Bavarian Oracle” Oktoberfest-Style Lager// ABV: 5.2% // IBU: 24

This Oktoberfest-style lager has a deep-orange hue and aromatics of toasted malt and noble hops. The can highlights a hooded figure, reminiscent of an oracle sitting at a table staring into their crystal ball. Bavarian Oracle will also be found on draft at all Lazy Dog Restaurant locations, for a limited time and while supplies last.

About the Brewer: Hangar 24 Craft Brewery was founded in 2008 by owner and master Brewer Ben Cook in Redlands, California. The brewery began with a true passion for good beer, the love of flying and the pure enjoyment of being around great friends.

“Master of Fortune” American Wheat Ale // ABV: 5.8% // IBU: 12

This malty brew has a pale-yellow hue and hints of toasted wheat. The label artwork pictures Full Circle Brewing’s skeleton icon dressed as a fortune teller sitting down with a crystal ball.  

About the Brewer: Full Circle Brewing opened in 2020 in Fresno, Calif. In 2023, it became the largest Black-owned brewery in the nation, committed to bringing diversity and inclusion to the craft beer community.

“Destiny’s Hand” Double Hazy IPA// ABV: 7.5% // IBU: 35

This double hazy IPA boasts flavors including citrus, passion fruit and melon. The can features a representation of a palmistry hand.  

About the Brewer: Ivanhoe Park Brewing Co. is an independent craft brewery and tasting room located in the historic Ivanhoe District of Orlando, Fla. The brewery celebrates the spirit and pioneering ways of early 20th century Lake Ivanhoe founder George I. Russell.

“Luna Moth Eclipse” American Pale Ale// ABV: 5.0% // IBU: 50

This crisp, effervescent American pale ale has a balance of stone fruit and tropical notes. The can artwork depicts a luna moth, which symbolizes new beginnings and also represents a continual quest for truth and knowledge.  

 

About the Brewer: Kokopelli Beer Company, established in 2014 in Westminster, Colorado, is the first solely woman-owned and operated brewpub in the state. As a locally rooted establishment in a growing community, Kokopelli Beer Company lives by its motto: "Where Friends Meet Friends and Make New Ones." The name Kokopelli was chosen because the owner lived in Arizona, and the Head Brewer has experience working in the Southwest, making the name a perfect fit for the brewpub.

“Mystic Brews” was brewed in collaboration with Melvin Brewing. This release is only available to qualified Lazy Dog Beer Club members. Those interested in signing up for a Lazy Dog Beer Club membership can sign up online or at any Lazy Dog Restaurant in California, Nevada, Colorado, Florida, Virginia, Illinois or Texas. Guests in Georgia can sign up in-restaurant at any location. Once signed up, members receive their first kit of an eight-pack of 16oz craft beers, which includes Lazy Dog Restaurant house beer and a first kit glass plus additional perks such as draft beer upgrades, monthly perks, 10% off takeout orders, beer-to-go discounts, priority seating when there’s a wait at the restaurant, and more. Members will then receive a themed beer kit featuring exclusive beer recipes from breweries across the nation for each additional quarter in which they are an active member, plus a continuation of their membership benefits. Membership starts at $39 per quarter.

Lazy Dog Beer Club also has merchandise available online for purchase, including branded T-shirts and hats.


ABOUT LAZY DOG BEER CLUB

Lazy Dog Beer Club is a quarterly membership subscription created by beer lovers, for beer lovers. The club gives members access to a variety of beers from craft brewers around the country. Breweries create a style specifically for the quarterly release theme, and members walk home with eight beers, two of each style, to enjoy. Perks start immediately at signup and include draft beer upgrades, monthly perks, 10% off takeout orders, beer-to-go discounts, priority seating when there’s a wait at the restaurant, and more. Members get their first beer kit in restaurant as soon as they sign up and a themed beer kit each additional quarter, they are an active member.  Follow Lazy Dog Beer Club’s latest updates at @LazyDogRestaurants on Instagram and Facebook.

ABOUT LAZY DOG RESTAURANTS

Lazy Dog Restaurants serves made-from-scratch American food and drink with seasonally inspired ingredients. Influenced by the lifestyle of the Rocky Mountains where Founder Chris Simms spent time with family growing up, Lazy Dog offers the warmth and care you get in a small mountain town. It’s the perfect environment for a quick weeknight dinner, a meandering meal with old friends or a big night out. Guests can continue the experience at home by taking advantage of handcrafted TV dinners made in-house and the Lazy Dog Beer Club, a quarterly membership program that gives members access to beers from small craft brewers, merchandise and in-restaurant benefits. The restaurants also offer Campfire Club™, a loyalty program with monthly benefits and perks for guests. The restaurant is open for lunch, dinner and weekend brunch with a bar that includes specialty cocktails and a wide selection of craft beers. Lazy Dog has locations throughout California, Colorado, Georgia, Illinois, Nevada, Virginia, Florida and Texas with more on the way.  Follow @LazyDogRestaurants on Instagram and Facebook.

Disclaimer: Availability may vary by location. Must be 21 or older.

# # #

For More Information:
Learn more at www.ldbeerclub.com

Industry Marketplace

Co-Packing or Contract at Summit Brewing

Co-Packing or Contract at Summit Brewing

  • View All
  • Post a Listing

Latest News

Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone

Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone

NIQ 2025 Year in Review: Total Bev-Alc Off-Prem Dollars -3.4%, to $110 Billion; RTDs Led Innovation Sales

NIQ 2025 Year in Review: Total Bev-Alc Off-Prem Dollars -3.4%, to $110 Billion; RTDs Led Innovation Sales

SPONSORED POST
Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Building Community & Knowledge: CCBA’s Kelsey McQuaid-Craig on the California Craft Beer Summit

Featured Jobs

Director of Packaging  - Hendler Family Brewing Company

Director of Packaging - Hendler Family Brewing...

Regional Sales Representative - New Trail Brewing Co.

Regional Sales Representative - New Trail Brewi...

Packaging Lead - No Label Brewing Co.

Packaging Lead - No Label Brewing Co.

Owl's Brew Market Manager – South FL (Palm Beach, Broward, Miami-Dade counties) - Owl's Brew

Owl's Brew Market Manager – South FL (Palm Beac...

Off-Premise Sales Representative - Cinderlands Beer Co.

Off-Premise Sales Representative - Cinderlands ...

Beverage Manufacturing Multiple Open Positions - Edison - MetaBrand LLC

Beverage Manufacturing Multiple Open Positions ...

  • View All Jobs
  • Post a Job

Additional News

Stoli Group USA and Kentucky Owl Convert to Chapter 7 Bankruptcy

Stoli Group USA and Kentucky Owl Convert to Chapter 7 Bankruptcy

Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc

Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc

Leinenkugel’s President Tony Bugher to Resign, Cousin Katie Leinenkugel to Take Over

Leinenkugel’s President Tony Bugher to Resign, Cousin Katie Leinenkugel to Take Over

Circana: 10 of Top 25 Vendors Eke Out December Sales Growth; Athletic and Constellation Make Largest YTD Gains

Circana: 10 of Top 25 Vendors Eke Out December Sales Growth; Athletic and Constellation Make Largest YTD Gains

Jobs in the Beer Industry

  1. Southern California Regional Craft Beverage Territory Manager & Chain Store Merchandiser - ABC Distribution Southern California - ABC Distribution Southern California
  2. Production Manager - Organic Craft Brewing & Copacking - Organic Craft Brewing & Copacking
  3. Sales Rep - Red Lodge Ales Brewing Co - Red Lodge Ales Brewing Co
  4. Head Brewer – Ground Floor / Founding Role - Curiosity Brewing Company - Curiosity Brewing Company
  5. Vice President of Sales - Fremont Brewing - Fremont Brewing
  6. Owl's Brew On Premise Territory Sales Rep - Owl's Brew - Owl's Brew
  7. Owl's Brew Market Manager – MD / DE / DC - Owl's Brew - Owl's Brew
  • View All Jobs
  • Post a Job

Promoted PR Posts

Ciderboys Hard Cider Introduces Non-Alcoholic Craft Ciders

Ciderboys Hard Cider Introduces Non-Alcoholic Craft Ciders

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Sensient Introduces The Pipeline for Beverage Creators

Sensient Introduces The Pipeline for Beverage Creators

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Rupee Beer Launches Distribution in Pacific Northwest

Rupee Beer Launches Distribution in Pacific Northwest

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. MPL Brands NV, Inc. d/b/a Patco Brands, Parent Company of Big Sipz, Secures Key Wins Against BuzzBallz Patents at USPTO
  2. Paradox Brewery Wins Two Silver Medals at International Beverage Competition
  3. From Sligo to the States: The White Hag Irish Brewing Company Expands to the U.S. with Rapid Success
  4. Von Ebert Brewing Releases Non-Alcohol Sparkling Hop Water Series in Dry January
  5. Scott Fielder Earns Title of Master Cicerone
  1. Press Clips: Russian River Partners with Russian Riverkeeper; The Bruery’s Scott Fielder Named Master Cicerone
  2. NIQ 2025 Year in Review: Total Bev-Alc Off-Prem Dollars -3.4%, to $110 Billion; RTDs Led Innovation Sales
  3. CGA: December 2025 Holidays Improve On-Premise Trends vs. 2024
  4. Stoli Group USA and Kentucky Owl Convert to Chapter 7 Bankruptcy
  5. Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc
  1. Non-Alc Wilderton Aperitivo to Shut Down Operations After Seven Years
  2. With $10M Raise, Spiked Ade Wants To Move Vodka Into the Sports Drink Aisle
  3. Stoli Group USA Moves to Liquidate Following Failed Bankruptcy Exit
  4. New RTDs From K-Pop’s G-Dragon, Salt Point, and Rancho La Gloria
  5. Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
  6. Mermaid Gin Lands Investment, Names New CEO for U.S. Push
  7. RNDC’s Supplier Exodus Continues as Proximo Spirits Departs
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos

©2010-2025 BevNET.com®, Inc. Terms of Use Privacy Policy

An error has occurred. This application may no longer respond until reloaded. Reload 🗙