Bell’s Brewery Expands Oberon Family with Brand New Oberon Sunshine Shandy Variety Pack

PRESS RELEASE posted by Bell’s Brewery

May. 15, 2024 at 4:20 pm

COMSTOCK, Michigan - Bell's Brewery, Michigan’s largest craft brewery, today announced the expansion of its iconic Oberon brand family with the release of the Oberon Sunshine Shandy variety pack.

Bell’s master brewers took inspiration from what fans love about Oberon to create three fruit-forward shandy options, including citrusy lemonade, tart tropical flavors like passionfruit, and subtly sweet cherry limeade. At 4.2% ABV, Oberon Sunshine is another chance to embrace Oberon season.

“Oberon Sunshine is all about big flavors and summer fun - something Oberon is known for,” said Scott Powell, Bell’s Senior Director of Marketing. “We wanted to give consumers a refreshing, easy-drinking shandy to pair perfectly with summer activities.”

While Oberon remains as popular as ever, expanding into shandy allows Bell’s to reach new consumers with a flavor-packed twist on a classic that can be enjoyed while supplies last.

“Oberon’s dedicated fans have been asking us to expand the brand for years but growing the Oberon family is something we do very intentionally at Bell’s,” said Carly Davis, Brand Senior Manager. “It’s important that any addition can live up to our iconic Oberon Ale and we wanted to create something for the Bell's drinker seeking big flavor with a lower ABV and lighter body. Oberon Sunshine accomplishes all those things and we're excited to bring our fans something new.”

The variety pack will be available nationwide beginning this week in 12oz can 12 packs and on tap at Bell’s Eccentric Café, located at 355 E Kalamazoo Ave, Kalamazoo, MI 49007.

ABOUT BELL’S BREWERY

Bell’s Brewery began in 1985 in Kalamazoo, Michigan, with Larry Bell, a quest for better beer and a 15-gallon soup kettle. Since then, Bell’s has grown into one of the largest craft breweries in America, thanks to its iconic brands such as Two Hearted IPA, Oberon Ale and Hopslam Ale. Bell’s believes that business – and beer – can be powerful tools to renew our trust not only in each other, but the world around us. Bell’s ‘Inspired Brewing’ philosophy represents our collective responsibility to create meaningful change by resourcing responsibly as stewards of our environment, by re-igniting and celebrating our distinct senses of creativity, and by re- energizing the common belief we can come together to make good on the promise of a more prosperous future for all. Bell’s distributes its best-in-class beer nationwide, in addition to Puerto Rico. It currently brews more than 20 beers for distribution out of its Comstock, Michigan brewery as well as many small-batch beers that are served at the Eccentric Café in Kalamazoo, Michigan. For more information, please visit BellsBeer.com.

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