Brewbound Podcast

Von Ebert Brewing brewer Dashawn Agbonze sees himself as the “fun police” – a badge he wears proudly, much like the German brewers that he admires.“I’m always like, ‘Why are we doing this?’” Agbonze said on the latest edition of the Brewbound Podcast. “Ultimately, like the Germans, I don’t believe in magic. I need an explanation. Let’s talk it out. Part of that is, let’s train people so that everyone can see the same vision and we have the same goal because we know exactly how to get there.”Agbonze, a two-time Michael James Jackson Foundation for Brewing and Distilling (MJF) scholarship awardee, shares his journey climbing the ranks of the brewing industry and why he believes education is critical for up-and-coming brewers. “The education is important because it enables you to be in a controlled space to fail,” he explained. “You’re not putting a business on the line. You don’t have employees with families that you have to risk in order to learn that ‘Hey, a clean tank would make the beer that you want,’ or ‘Hey, contamination via your canning line can happen,’ or how to solve these problems in a safe space.”Failures in a learning environment become key lessons in training the next generation of brewers, Agbonze shares. Before the interview, the Brewbound team discusses the latest news, including a major departure from Whole Foods’ bev-alc team, an update on Pabst’s stolen beer, the Beer Institute’s latest beer supply data and FIFCO USA’s new owner and new/old name. Brewbound managing editor Jessica Infante also shares highlights from her trip to Asheville for the annual business planning meetings at Highland Brewing and Sierra Nevada. Listen here.

How can a new brand make a splash in the increasingly crowded ready-to-drink waters? A winning combination of differentiated flavors, artistic packaging and a willingness to work the market day in and day out. That’s what has been working for Lake Hour, according to CEO Michelle Ivey, this week’s featured guest. Ready-to-drink (RTD) canned cocktail brand Lake Hour launched three years ago amid the segment’s meteoric rise. Its co-founders – actor Wyatt Russell and film producer Rich Peete – had no prior beverage experience, and tapped Ivey, an industry vet, as CEO in late 2025.“I was blown away with the brand that they built, the fact that they had built this beautiful feeling of family and slowing down and the lake concept,” Ivey said. “Once I tried it, I realized it was one of those, ‘actually’ brands that when you take a sip, you're like ‘Wow, actually, this is great. This tastes so good.’ And so, I was so impressed with what they did and what they built two years in as startup founders that have had no experience in the industry.”Lake Hour recently entered Texas via Reyes Beverage Group-owned Capital Reyes Distributing. Being a young brand in the book of one of the largest bev-alc distributors in the country isn’t daunting for Ivey, because she sees securing mind share and growing the brand as Lake Hour’s job.“That is the brand's responsibility – distributors don't build for you,” she said. “You have to build for you. You have to earn that attention and you do that through proper investment in the market, in my opinion. You have to invest in the sampling, the retail execution, on-premise activation, your social media and consumer awareness and proper field support.Ivey acknowledged that “probably sounds really boring, because it's not magic.” “You have to just be there daily and do the everyday work that it takes to build and sell your brand,” she said. Before the interview, the Brewbound team discusses recent headlines, including a proposed reprieve for intoxicating hemp beverages, how many retailers sold out of various bev-alc products during the World Cup and how Anheuser-Busch InBev views itself relative to spirits giants. Listen here or on your preferred podcast platform.

Brewbound Live 2025 is in the books! Podcast co-hosts Zoe Licata and Jessica Infante recap this year’s conference. Then, Karl Strauss Brewing (San Diego, CA) co-founder and CEO Chris Cramer joins Brewbound editor Justin Kendall for this week’s featured interview. The conversation was recorded at the California Craft Beer Summit last month in Irvine, CA, hosted by the California Craft Brewers Association. Cramer brought his signature sunny disposition to the chat, and discussed Karl Strauss’s current trends, brewpub traffic and long-running partnership with Disneyland’s California Adventure. “In general, our industry seems to be outperforming the rest of beverage-alcohol, which is not part of the current narrative,” Cramer said. “For each of us as craft brewers here in this state, our greatest opportunity is looking into ourselves and seeing what we can authentically own as a brand and communicating that to our consumers and our fans and then helping them share that joy with others.” He urged California craft brewers to take pride in the significance they have in the state’s culture and economy, which is a cornerstone for the nation’s craft brewing industry. Before the interview, Zoe and Jess highlight panel discussions they moderated during Brewbound Live, including a conversation about the bev-alc segments still drawing interest from the investment community. They also discuss recent beer industry news, including Anheuser-Busch InBev’s plan to sell one brewery and close two more, November Circana off-premise data and the North Carolina community’s reaction to the arrest of Sycamore Brewing’s co-founder. Programming note: the Brewbound Podcast will not publish an episode on December 24, but will return on December 31. Listen to the episode here or on your preferred podcast platform:

In a Brewbound podcast, Ray Latif spoke with Chris Swersey of Hop Products Australia (HPA) and Mitch Steele of New Realm Brewing about the 2025 Australian hop crop. Swersey reported a bountiful harvest for HPA, with total production up 10% and yields increasing by 30% despite reduced acreage. This success stems from favorable weather and significant investments in productivity and technology. Their new HPA HOP Central pellet plant, which processed popular varieties like Galaxy, Ella, and Eclipse, recently achieved FSSC food safety certification. Mitch Steele praised HPA’s Galaxy hops, highlighting its consistent tropical fruit intensity. After extensive evaluation, Steele found the 2025 Galaxy crop to have a complex aroma and taste, featuring classic passion fruit, lime, and a developing peach mango character. New Realm Brewing is showcasing this hop in a “less-coast pilsner,” a crisp, light beer with an intense hop aromatic profile. About Hop Products Australia HPA is Australia’s largest hop grower. Their farms have been growing hops for more than 150 years. Rostrevor Hop Gardens and Buffalo River Valley in North-Eastern Victoria together with Bushy Park Estates in Southern Tasmania cover almost 850 hectares capable of producing more than 2,400 tonnes of hops. Collectively they grow 90% of Australia’s hops, which is roughly 2% of hops grown around the world. Their hop breeding program began way back in the 1950s when the primary focus was improving alpha acid yield. Then the dawn of the craft beer movement rolled around, and HPA began to breed flavor hops for the emerging market. Since then, they have created a number of hugely successful proprietary hops including Galaxy®, Vic Secret™, Eclipse®, Ella™, Enigma® and Topaz™. HPA’s Aussie hops are available exclusively through HAAS and their authorized distribution partners.

Ray Latif spoke with Chris Swersey of Hop Products Australia (HPA) and Mitch Steele of New Realm Brewing about the 2025 Australian hop crop. Swersey reported a bountiful harvest for HPA, with total production up 10% and yields increasing by 30% despite reduced acreage. This success stems from favorable weather and significant investments in productivity and technology. Their new HPA HOP Central pellet plant, which processed popular varieties like Galaxy, Ella, and Eclipse, recently achieved FSSC food safety certification. Mitch Steele praised HPA’s Galaxy hops, highlighting its consistent tropical fruit intensity. After extensive evaluation, Steele found the 2025 Galaxy crop to have a complex aroma and taste, featuring classic passion fruit, lime, and a developing peach mango character. New Realm Brewing is showcasing this hop in a “less-coast pilsner,” a crisp, light beer with an intense hop aromatic profile. Chris Swersey has a wealth of knowledge when it comes to beer and brewing. With more than 30 years’ experience in the industry, he has explored the diverse world of hops in all product formats, won awards at the WBC and GABF, served as Supply Chain Specialist and Technical Brewing Projects Manager for the US Brewers Association, and judged the WBC, GABF, Brussels Beer Challenge, Euro Beer Star, South Beer Cup, the Indies, and the AIBAs. Some would say he’s well versed in raw material and beer sensory. About Hop Products Australia HPA is Australia’s largest hop grower. Their farms have been growing hops for more than 150 years. Rostrevor Hop Gardens and Buffalo River Valley in North-Eastern Victoria together with Bushy Park Estates in Southern Tasmania cover almost 850 hectares capable of producing more than 2,400 tonnes of hops. Collectively they grow 90% of Australia’s hops, which is roughly 2% of hops grown around the world. Their hop breeding program began way back in the 1950s when the primary focus was improving alpha acid yield. Then the dawn of the craft beer movement rolled around, and HPA began to breed flavor hops for the emerging market. Since then, they have created a number of hugely successful proprietary hops including Galaxy®, Vic Secret™, Eclipse®, Ella™, Enigma® and Topaz™. HPA’s Aussie hops are available exclusively through HAAS and their authorized distribution partners.

When Death of the Fox Brewing Company opened eight years ago, co-founder Chuck Garrity wanted to make sure its Clarksboro, New Jersey-based taproom stayed busy day and night. So to “maximize” Death of the Fox’s taproom investment and utility, the company launched by also offering coffee service, Garrity shared during the first edition of the Brewbound Podcast’s Learning Lounge: Taproom Tactics series. Offering coffee was part of a total beverage mindset that covered an overlap between beer drinkers and coffee connoisseurs, while adding a revenue stream in one of the strictest operating environments for craft brewery taprooms. Building an on-site roastery during the COVID-19 pandemic was “a game changer” for the business due to taproom shutdowns. It’s now become the dominant portion of the brewery’s business. “When we first opened, beer was about 75%, 80% of our sales,” he said. “Now, flash forward eight years later, coffee, in terms of the total company, is about 70% of our sales. Beer is about 20% to 25%.” Garrity added that the brewery’s beer sales are still strong, and he’s confident that “beer’s not going anywhere.” But his philosophy is to “follow where the river takes you, don’t fight against the current,” and Death of the Fox’s customers were telling him that while they liked the combination of beer and coffee, they really loved the coffee. Listen here for more from Garrity on Death of the Fox’s mix, growing the coffee side of the business amid strict restrictions on beer and advice for adding an attractive coffee menu. Before this week’s featured interview, Jess, Zoe and Justin break down what Barrel One Collective’s acquisition of Greater Good Imperial Brewing Company brings to the platform. And the trio play Another Round or Tabbing Out on 1990s nostalgia seeping into CPG, with more waterbed and Jelly shoes talk than you’d expect. Editor’s Note: If your brewery has implemented taproom tactics that are creating new revenue streams, reach out: [email protected]. We’d like to hear from you.

Leaders of the newly former Barrel One Collective shared their vision for the new platform, which was formed from the merger of Harpoon Brewery’s parent company Mass. Bay Brewing and Smuttynose’s home of FinestKind Brewing. Harpoon co-founder and CEO Dan Kenary and FinestKind CEO Steve Kierstead explained how the platform came together, how open they are to adding to the collective and the types of partners they’d welcome, and how they’re approaching innovation with a portfolio that now boasts 14 brands. Kenary also discussed the circumstances that led to the end of Harpoon’s employee stock ownership plan (ESOP). Moving forward, Kenary will lead Barrel One as CEO, while Kierstead will move into the role of chief commercial officer. Plus, Brewbound editor Justin Kendall and managing editor Jess Infante share their history covering Mass. Bay and Smuttynose and dive into the latest headlines, including the surgeon general’s advisory calling for cancer warnings on bev-alc labels and WWE’s investment in Hulk Hogan’s Real American Beer. Listen here or on your preferred podcast platform.