Brewbound Podcast

Marketing and ad executives break down the winners and losers of this year’s beverage-alcohol Super Bowl ad battle. Deb Gabor, CEO of Sol Marketing, and Mario Natarelli, managing partner of MBLM, each share an industry insider’s view on the ads for Bud Light, Miller Lite, Coors Light, Michelob Ultra, Crown Royal, Remy Martin and more. Also, Brewbound reporter Zoe Licata explains the BORG (Black Out Rage Gallon) trend of mixing water, vodka and flavor packets into a gallon jug. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

With another Dry January in the books, how do non-alcoholic beer producers keep up the momentum? Partake Brewing founder and CEO Ted Fleming and Lagunitas CMO Paige Guzman share what’s next for the growing segment and discuss increased competition and what growing retailer support means for NA beer and similar offerings such as hop water. “To see these other companies come in is a testament to what Partake has done and some of the other early companies in non-alc of proving there is a market here,” Fleming said. “For the long-term, it’s good. For the short-term, there’s going to be a lot of noise. There’s definitely some concerns about whether some products are pasteurized and some are not. We’re definitely 100% of our product is pasteurized.” Over time, Fleming anticipates a “weeding out” of brands. “Right now, it’s a bit of a noisy category but in the long-term it’s going to be good to have that variety on shelf and that choice for consumers,” he added. “Any company that puts consumers first is going to do well.” Meanwhile, Guzman noted a growing interest among retailers this January. “In our category, it’s kind of hard to do anything until the retailers are on board, and we saw more non-alc, Dry January portfolio programs or industry-wide programs than we’ve seen before,” she said. “We saw a lot of major retailers putting big space in their ad circulars and displays as well.” All of those efforts, plus marketing investments from suppliers, are helping build awareness for non-alc producers. “As you invest in awareness and visibility tactics with consumers, you’re solving a problem that’s out there, and that’s where the magic happens,” Guzman said. Also in this episode, Brewbound reporter Zoe Licata provides a field report from the 2023 CiderCon conference in Chicago. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

A new year brings the return of legislative sessions across the country and a new agenda for leaders of state brewers guilds. Texas Craft Brewers Guild executive director Caroline Wallace and Iowa Brewers Guild executive director Noreen Otto share their priorities in 2023, including advocating for direct-to-consumer sales, protecting existing privileges, working with wholesalers and much more. Plus, the Brewbound team discusses the (over)hype of the Super Bowl ads, the findings from the Brewers Association’s annual packaging report and distribution moves. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

To celebrate the Brewbound Podcast reaching 100 episodes, Justin, Jess and Zoe break the format to see how well they know each other (or don’t) after all these years. Brewbound Insider newsletter writer Sean McNulty joins the festivities as quizmaster. The team also breaks down the latest news, including full-year off-premise IRI sales data, wholesaler consolidation, and the Fireball/Sazerac class action lawsuit. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

Leadership development speaker, coach, and consultant Sarah Bettman joins the Brewbound Podcast to discuss the diversity, equity and inclusion topics facing beverage alcohol companies and how they can avoid just “checking off boxes.” “The key for us and for leaders is to learn about difference, learn about people who are having different experiences that you may never understand,” Bettman said. Before the conversation with Bettman, the Brewbound team breaks down the top news stories, including Sazerac suing RNDC for allegedly not paying its invoices, the rebrand and reformulation of New Belgium’s iconic Fat Tire, Molson Coors’ Super Bowl ad playbook, the Brewers Association increasing membership dues for the first time in 18 years and other topics. Jess and Justin also provide a road report from Beer Business Daily’s Beer Industry Summit, with takeaways on convergence, consolidation, rationalization and much more. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

As the popularity of pickleball grows across the country, so has beer producers’ interest in the game. At the intersection of beer and pickleball is an up-and-coming chain of restaurants dedicated to the sport. Chicken N Pickle started in North Kansas City and has branched out to six additional locations across the U.S., with more on the way. What do beverage-alcohol producers need to know about getting on tap and in the cold box at the restaurant chain? Chicken N Pickle mixologist Tim Holmes and director of strategic partnerships Matt Besler discuss with the Brewbound team. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].

The Brewbound team regroups in the New Year to discuss Fireball-maker Sazerac’s big distribution move from RNDC to several beer distributors, including Reyes, Andrews, Faust, Keg 1, among others, as well as total beverage alcohol houses Johnson Brothers, Southern Glazer’s, Breakthru and more. Jess, Zoe and Justin also review Drizly’s predictions for 2023, Athletic Brewing’s seven-figure investment ahead of of Dry January, and the closing of Roadhouse’s deal for Melvin Brewing. Listen to the full interview in the episode above and on popular platforms such as iTunes, Google Play, Stitcher and Spotify. Have questions, feedback, or ideas for podcast guests or topics? Email [email protected].