Topo Chico Hard Seltzer, which Coke launched this year in partnership with Molson Coors Beverage Company, is now available in 17 markets worldwide with plans to be in 28 markets by the end of the year.
Anheuser-Busch plans to sell its wholly owned distribution business in Hawaii to multi-state wholesaler The Odom Corporation, the world’s largest beer manufacturer announced today.
The Brewbound team takes on the “Numerator Challenge” in an effort to better understand the differences in the consumption behaviors of Generation Z and millennial drinkers. The team also discusses Boston Beer Company’s tie up with Beam Suntory, gets hit with breaking Reyes news, and dabbles in the various cannabis news of the week.
8th Wonder Brewery and Distillery in Houston released a Delta 8 THC non-alcoholic seltzer last week, advertised as the first Delta 8 seltzer product in Texas — a state that has been debating the legality of Delta 8 products in recent months.
Non-alcoholic craft brand Athletic Brewing has signed a lease for a new facility in Milford, Connecticut, that could triple its capacity. “Once complete, we’ll have over 150,000 barrels capacity on each coast, with the potential to triple in the new facility over time,” CEO and co-founder Bill Shufelt told Brewbound.
Functional drink brand Kill Cliff has announced a partnership with Southern Glazer’s Wine & Spirits to distribute the company’s line of CBD-infused beverages nationwide.
The Reyes Beer Division has struck a deal to acquire Greenco Beverage in Greenville, South Carolina. Financial terms of the transaction were not disclosed. The deal is expected to close on September 24.
Beverage alcohol sales at some convenience stores have begun to decelerate as the on-premise channel reopens, Goldman Sachs analyst Bonnie Herzog reported in her Q2 “Beverage Bytes” survey of c-store retailers. Half of survey respondents reported no impact to alcohol sales during the July 4 holiday weekend. Meanwhile, 33% reported a moderate negative impact, and 17% reported a significant moderate impact.
The Beer Institute (BI) today announced the hire of Danelle Kosmal as vice president of research. Kosmal will join the trade association — which represents the interests of brewers, importers and beer industry suppliers — in late August.
Oskar Blues founder Dale Katechis will join Colorado-based cannabis company Veritas as a partner who “will play an active role in strategic growth initiatives for the brand,” a spokesperson told Brewbound. Katechis founded Oskar Blues in Lyons, Colorado, in 1997. The brewery grew to become the 14th-largest craft brewery by volume in the U.S. in 2015, when Fireman Capital Partners acquired a majority stake in it.