Off-premise dollar sales of craft beer have declined -7.4% for the first half of 2022 compared to last year, according to NielsenIQ data analyzed by Bump Williams Consulting (BWC). “Rate of decline has slowed a bit in Q2 (-6.4%) vs. Q1 (-8.5%), but the fact of the matter is that sales overall remain in the red, while several other segments have started to show signs of life,” BWC wrote.
What could the sale of a long fiercely independent craft brewery to a global brewing giant mean for consumer sentiment?
Boonville, California-based Anderson Valley Brewing Company (AVBC) will expand to Louisiana with craft house Pelican Craft Brands, the brewery announced this week. Pawtucket, Rhode Island-based Foolproof Brewing signed with Mission Beverage for distribution in its home state last month.
Diageo announced two new executive appointments this week, effective October 1: Debra Crew as chief operating officer (COO), and Claudia Schubert as president, North America.
Molson Coors will invest in national advertising during Super Bowl LVII, making it the first brewer other than A-B to run an official commercial during the broadcast in more than 30 years.
As Garden State regulators move to enforce strict limitations on brewery taproom events, entertainment and promotions, Brewers Guild of New Jersey executive director Eric Orlando and Jersey City-based Departed Soles Brewing owner Brian Kulbacki join the Brewbound Podcast to discuss the fallout.
When the leadership of the Paskenta Band of Nomlaki Indians expanded its casino, a brewery and distillery seemed like a natural addition. But until a few years ago, distilling alcohol on reservations was illegal. Now, the Paskenta Brewery & Distillery is the first tribal-owned California distillery. One of just a handful of tribal-owned distilleries in the U.S., it’s also aiming to be a model for others.
Total beer off-premise spending reached $1.104 billion for the week ending July 3, marking the category’s highest sales week of the year so far. Only the weeks that included July 4 in 2020 and 2021 saw stronger beer sales than this year’s holiday week.
In the words of the Whispers and Sonny & Cher: “the beat goes on.” At least for BeatBox Beverages.
Halfway through 2022, off-premise scan data of the craft beer segment is “somewhere in between expected and alarming,” Brewers Association (BA) chief economist Bart Watson wrote in an update about craft’s performance ahead of his mid-year review of craft production, scheduled for July 28.
Black-owned South African spirits group Spearhead announced yesterday it has raised $3 million to expand the reach of its two products, Vusa Vodka and Bayab Gin, to the U.S., as well as launch new product lines and accelerate its marketing efforts. The raise was led by Pendulum, an investment and advisory platform aimed at supporting business leaders of color.
Social media has been a non-negotiable item in breweries’ marketing toolkits for well over a decade. With so much invested in the discipline, what do marketers need to know about changes to social platforms? Four experts discussed social media strategy on the most recent episode of Brewbound Frontlines.
While the on-premise has had a steady recovery overall this summer, beer sales in the channel are taking a hit.
Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?
