Harris Interactive, a market and research firm headquartered in New York recently released the results of its annual poll, which examines the health of over 1,500 brands and analyzes responses from over 38,000 consumers across multiple consumer goods categories.
The Harris Interactive Poll judges how well-perceived brands are amongst consumers by analyzing elements of familiarity, quality and purchase considerations. According to Harris Interactive, ‘the stronger the brand, the greater the bond.’
And in the beer category, it was craft and import brands taking top honors away from brands like Budweiser and Coors. Yuengling Traditional Lager grabbed the top spot with Blue Moon and Sierra Nevada Pale Ale trailing close behind in 2nd and 3rd respectively. Also making the list was Samuel Adams, in the 6th position.
Full results can be found here.