MIDDLEBURY, Vt. — Woodchuck Hard Cider opened the U.S. market to craft hard cider 24 years ago, handcrafting its cider from premium ingredients in Vermont. Woodchuck had the gumption to re-introduce a historical American beverage, and that spunk paid off. Craft cider caught on, and today, Woodchuck continues to lead the craft cider industry, with a passionate focus on innovation, quality and its Vermont roots.
Woodchuck’s commitment to authenticity and passion for carefully handcrafting cider are stronger than ever, which is evident in the brand’s latest creation: Gumption. Legendary showman PT Barnum once noted, “everybody drank cider-spirits called ‘gumption.’” Woodchuck’s Gumption cider celebrates the Spirit of PT Barnum and those who have the gumption to follow their own paths.
“The word gumption means initiative, resourcefulness, spunk and guts, and from the very beginning in a two-car garage in a small town in Vermont, we have demonstrated those qualities,“ says President and CEO Dan Rowell. “There’s a reason we have gained such a strong following of people who love our cider, and our pioneering spirit will continue to fuel all that we do.”
Gumption is handcrafted in Vermont using a blend of fresh juice from common eating apples and dry bittersweet cider apples for a unique drinking experience. This cider has a sweet apple aroma with fresh apple upfront taste and dry finishing notes. Gumption will be available for purchase year-round beginning in March 2015, with an ABV of 5.5% and MSRP of $8.99.
“Not only is this cider delicious, the packaging is bright and bold. This is the first core package we’ve done that is style-forward, really celebrating the cider and capturing the Gumption attitude,” says Marketing Director Bridget Blacklock. “We are truly proud of Gumption and what it represents about our brand.”
Gumption will be introduced on draft in May at exclusive launch parties in 20 major cities across the US. For more information about events in your area, and to learn more about Woodchuck Hard Cider, please visit www.woodchuck.com, or download our new mobile app, available for iOS and Android users.
About Woodchuck® Hard Cider
Woodchuck Hard Cider introduced the U.S. to the craft cider category 24 years ago after it was first handcrafted in a 2-car garage in Proctorsville, Vermont. Staying true to its roots, Woodchuck is dedicated exclusively to cidermaking. In other words, we “Give a ‘Chuck” about authenticity and handcrafting the best cider possible. Innovation is at the core of everything Woodchuck’s cidermakers do, which is why they continuously strive to create unique new ciders using the finest ingredients. That attention to detail has paid off and Woodchuck Hard Cider has recently received awards at the World Expo of Beer, The Great Lakes International Cider and Perry Competition and the New York International Beer Competition. For more information about Woodchuck Hard Cider visit www.woodchuck.com, or download the new mobile app, available for iOS and Android users.