Wasatch and Squatters Unveils New Packaging

Salt Lake City, UT — Utah’s original craft brewers, Wasatch Brewery and Squatters Craft Beers, unveil new packaging paired with a growing portfolio of artisan ales and lagers in a variety of year-round and seasonal styles.

Craft breweries operating in the U.S. have grown from 100 in 1980, to more than 2,500 today. Grabbing consumer attention is not only by a breweries reputation of product quality, but more and more by shelf presence. Squatters and Wasatch utilized the talent of Sandstrom Partners for brand development strategy.

“We went back to the beginning of the story… 1986, when we created the Wasatch beer culture hidden behind the veil of Utah,” Wasatch founder Greg Schirf recalls. “Utah is an amazing place, with amazing people who make amazing beer. The opportunity to brew a little irreverence has been our style from the start; we pulled from historical label graphics and had illustrations painted by Howell Golson, creating impactful branding reflecting our edgy personality.”

“Make no mistake, evolving established brand identities is no enterprise for the weak of heart. It’s a demanding process that won’t always corral everyone’s enthusiasm” expressed Greg Schirf, “it takes a committed and progressive team.” The brewery continues to grow apace; adding members to the brewery team, a high-speed elevated de-palletizer and other cool brewer’s toys recently commissioned to support the 400-per-minute bottling line and new canning line.

“We approached evolving Squatters visual identity with the same passion and attention to detail we’ve always applied to crafting our beers — nothing but the best ingredients: a truly gifted team, and the requirement that it has to be fun,” said Peter Cole Squatters founding partner, a broad, almost naughty, smile illuminating his face. “I’m thrilled with the new Squatters packaging, I feel it truly reflects the core values we’ve had for 25 years; provide our customers finely crafted, satisfying and interesting beers, maintain a solid commitment to our community and our planet, while providing great jobs and opportunities for the people we work with — now almost 500 company-wide.” Squatters utilized photographs, and a traditional and earthy framework to reflect the real essence of each beer.

“It’s been a whirlwind these last few months, but the results of our investments have blown us away — growth is over 43% year to date and that’s before all our new packaging is fully implemented. Looks like we’re gonna have to build a bigger boat!” Greg Schirf toasts.

About Salt Lake Brewing Co.

(Squatters Craft Beers and Pubs & Wasatch Brewery and Pubs) ÔÇ¿In 1986, Greg Schirf opened Utah’s first microbrewery, Wasatch Beers and Brewpub in the resort town of Park City. A few years later Jeff Polychronis and Peter Cole founded Squatters Pub Brewery Salt Lake’s original brewpub in 1989. The company currently operates four brewpubs and a wine and ale house. In 2000, Squatters Craft Beers and Wasatch Brewery merged their microbrewery operations for draft and bottle production, creating Utah Brewers Cooperative. To date, Squatters and Wasatch have brought home 17 World Beer Cup Awards and 28 Great American Beer Festival Medals. In 2010, Utah Brewers Cooperative received the prestigious U.S. Mid-size Brewery of the Year award from the Brewers Association.

Squatters and Wasatch bottled and draft beers are available in Utah, Nevada, Arizona, New Mexico, Colorado, Texas, Louisiana, Minnesota, Iowa, Wisconsin, South Dakota, North Dakota, Nebraska, Rhode Island and Massachusetts. For more information, please visit www.squatters.com and www.wasatchbeers.com.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.