Upland Brewing Co. Adds Distribution in Colorado

DENVER – Upland Brewing Co. has teamed up with Elite Brands of Colorado to bring Upland’s highly regarded wood-aged sour beers to Colorado.  Based out of Bloomington, Indiana, Upland has been crafting high quality ales, lagers and sours since 1998.  In 2016, Upland opened a state-of-the-art facility, the “Wood Shop”, dedicated to the production of wood-aged sour beers.  All of Upland’s sours are brewed in the Belgian tradition, fermented in oak barrels and blended with different batches to achieve the perfect flavor profile.

“We are very excited about our newfound partnership with Elite Brands”, said Dusty Howe, Upland’s Director of National Sales.  “Colorado has one of the most dynamic craft beer scenes in the country and we’re happy to be part of Elite’s well-respected portfolio of world class beer brands. As a brewery, Upland will strive to bring Colorado beer drinkers our best and most innovative wood-aged sours, ales and lagers for many years to come.”

Colorado can expect to see shipments of Upland roughly every few months.  The distribution launch will kick off the beginning of March with a series of launch events to coincide with the first shipment of beer to Colorado.  Upland beer fans can expect to see the following sour beers included in the first shipment: Darken (Flanders Oud Bruin Style Ale), Oak & White (Barrel-Aged Fruited Sour Ale), Revive (Barrel-Aged Fruited Sour Ale with Pineapple and Chamomile), Cherry (Barrel-Aged Fruit Sour Ale with Montmorency Cherries), Prim (Barrel-Aged Fruited Sour Ale with Plum and Cardamom), Crimson (Belgian Flanders-Style Red Ale), Hopsynth (Barrel-Aged Sour), and Champagne Velvet (Pilsener).

“Elite is truly excited to launch the Upland portfolio into our Colorado distribution network”, said John Sliter, Elite’s Craft Beer Brand Manager.  “Upland brings diverse and high quality sour products to Elite that are being embraced across numerous US craft beer communities.”  Terry Cekola, President and Owner of Elite Brands said, “Upland has been crafting some really special beers that we’re thrilled to showcase in Colorado.  Colorado consumers will appreciate Upland’s passion and dedication to quality.”

Check out Elite Brands and Upland’s Facebook pages for more information on upcoming launch events.  Colorado consumers should speak with their local retailers about carrying Upland beers.

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