CHARLESTON, S.C. — Total Beverage Solution (TBS) is honored to announce a new partnership as the exclusive U.S. importer for the Day of the Dead beer, a unique Mexican craft beer from Tecate, Mexico.
“We are excited to partner with a brand that has an excellent portfolio of high quality beers, fitting a clear and growing niche in the U.S. market,” said Dave Pardus, CEO of Total Beverage Solution.
Day of the Dead (Día de los Muertos) is a Mexican holiday honoring deceased loved ones and celebrating life. Day of the Dead beer was created by its founders to celebrate life and honor the traditions of this great holiday.
“We are excited to work with Total Beverage Solution,” said Mario Garcia, Export Director for the brewery, Artesanas de Malta y Cebada, S. de R.L. de C.V., brewers of the Day of the Dead brand, among others. “We see how hard they work for their portfolio partners and the growth potential their dedicated team and distribution network provides.”
The beer brand offers six styles: Blonde Ale, Hefeweizen, Amber Ale, Pale Ale, IPA and Porter. Each style showcases its own unique Day of the Dead character on the label which was hand painted by renowned Retablo artist, Sean Wells.
Day of the Dead joins other outstanding beers in TBS’ portfolio, including the world’s oldest brewery Weihenstephan, Saison Dupont, Old Speckled Hen, and others. Day of the Dead beers will soon be available nationwide through Total Beverage Solution’s distributing partners.
About Total Beverage Solution
Founded in 2002, Total Beverage Solution, a seven-time Beverage Industry Top 100 company, has earned a reputation for the company’s market expertise and proven sales results by creating value and demand for exceptional brands. Total Beverage Solution provides full-service front and back of house support dedicated to help both foreign and domestic alcohol brands enter and navigate the US beverage market. For more visit: www.totalbeveragesolution.com
About Day of the Dead Beers
For 3000 Years the Aztecs honored the unique character of deceased individuals in annual celebrations. Now Day of the Dead Craft beer is produced to celebrate those traditions with extreme care given to its individual flavors and packaging. Day of the Dead artwork has gained a large following so artists well known in this arena hand painted the original works of art used for the labels and packaging of the brand. The liquid was developed and fine-tuned by the head brewmaster at Artesanas de Malta y Cebada, S. de R.L. de C.V., the brewery that owns and produces this quality beer.