Total Beverage Solution today announced it has acquired the trademark and product recipes of Celis beers from CraftBev International.
“We are currently considering a number of options for brewing, and we plan to reintroduce the brand to market by mid-2014,” said Dave Pardus, Total Beverage Solution CEO in a press release.
The acquisition expands the Total Beverage Solution portfolio to include 17 brands of premium beer. It’s also the second craft brand revival effort for the company after it re-launched Humboldt Brewing Co. earlier this year.
The full press release is below.
MT. PLEASANT, S.C.— Beverage alcohol importer and supplier, Total Beverage Solution, has added the Celis beers brand to its portfolio of beer, wine and spirits. Total Beverage Solution acquired the Celis trademark and product recipes from CraftBev International, Inc. on November 25, 2013.
“We are excited to add another well-respected craft beer brand to our family of products,” said Dave Pardus, Total Beverage Solution CEO. “We are currently considering a number of options for brewing, and we plan to reintroduce the brand to market by mid-2014.”
Celis founder Pierre Celis made his initial mark on the brewing community by reviving the 400-year old Belgian white style beer under the Hoegaarden brand. In 1992, Pierre Celis relocated to Austin, Texas, to start a new venture, Celis Brewery. Using his original Belgian recipes, Pierre Celis quickly earned recognition in the craft beer realm. Celis beers reached widespread distribution and won numerous awards before leaving the market in 2012.
The Celis acquisition represents the second craft beer brand revival for Total Beverage Solution. In mid-2013, the company successfully re-launched Humboldt Brewing Company, one of California’s pioneering craft breweries.
About Total Beverage Solution: With an expansive portfolio of wine, beer and premium spirits, Total Beverage Solution (TBS) supplies the U.S. market with some of the world’s most unique brands. Founded in 2002, TBS is passionate about quality and craftsmanship, and strives to work with producers to create value and demand for brands based on their individual histories and qualities. With this philosophy, TBS has quickly earned a reputation for market expertise and proven sales results. TBS is a four-time Beverage Industry Top 100 company and is headquartered in Mt. Pleasant, South Carolina, and is on the web at: www.totalbeveragesolution.com.