Reach Restaurant Group to Expand Use of BeerBoard Platform to All Locations

SYRACUSE, N.Y. – BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced today that Reach Restaurant Group has expanded its use of BeerBoard’s platform to each of its retail locations. The move immediately adds 11 new accounts in the South to BeerBoard’s growing client list, with more slated for 2019.

Reach Restaurant Group (RRG), headquartered in Plano, TX, currently operates nine Ojos Locos Sports Cantinas and two Pie Tap Pizza + Workshop Bar locations across the State of Texas, with an additional 10 Ojos Locos stores slated for opening in 2019. Ojos Locos, a Latin Sports Cantina where fútbol rules, serves authentic Mexican tacos, ice cold 29º cerveza and wings. Pie Tap Pizza is a Dallas-based pizza and bar concept where it’s all about the crust. Reach Restaurant Group will be utilizing BeerBoard’s SmartBar platform at the two concepts for data, analytics and trends within its draft beer program.

SmartBar generates real-time insights, trend-driven analytics and integrated inventory for bars and restaurants. SmartBar is a patented technology which generates real-time data and insights for operators and brewers. Retailers benefit from data on pour volumes and inventory management for its draft beer category. On average, the yield from a keg of beer is 78 percent. Using BeerBoard’s data-driven technology, clients yield an average of 95 percent and sell five more pints from each keg.

“We are excited to announce the growth of BeerBoard’s relationship with Reach Restaurant Group, Ojos Locos and Pie Tap Pizza + Workshop Bar,” said Josh Solomon, VP National Accounts for BeerBoard. “Reach Restaurant Group is a premier operator and one which is growing quickly, as evidenced by its plans for expansion of the Ojos Locos brand in 2019. The BeerBoard Team looks forward to supporting their efforts through our industry-leading platform for real-time data, analytics and trends, and providing tangible growth in their draft beer revenues.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. The list includes industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. BeerBoard also partners with major brewers for data and insights, including Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money.

Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City. For more information, please visit http://beerboard.com/.

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