BeerBoard Signs Muddy Cow Bar & Grill as New Client Partner

SYRACUSE, N.Y. – BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced today that Muddy Cow Bar & Grill has signed as a new client partner. The move adds yet another operator in the Midwest to BeerBoard’s growing client list.

Muddy Cow Bar & Grill has four locations across Minnesota (Coon Rapids, Litchfield, Oak Park Heights and Shakopee) and is part of a fast-growing group of concepts, which also includes Muddy Chicken (Burnsville, MN) and Muddy Cantina, which recently opened in New Richmond, WI. Muddy Cow sources all fresh ingredients from farms within 300 miles of each establishment and is locally owned and operated. It is noted for providing fresh food, two-for-one drinks and 32 tv’s for all the sports a fan needs. Muddy Cow will utilize BeerBoard’s SmartBar platform for data, analytics and trends for its draft beer program.

SmartBar generates real-time insights, trend-driven analytics and integrated inventory for bars and restaurants. SmartBar is a patented technology which generates real-time data and insights for operators and brewers. Retailers benefit from data on pour volumes and inventory management for its draft beer category. On average, the yield from a keg of beer is 78 percent. Using BeerBoard’s data-driven technology, clients yield an average of 95 percent and sell five more pints from each keg.

“The BeerBoard Team is excited to welcome Muddy Cow Bar & Grill as a new client partner,” said Josh Solomon, VP National Accounts for BeerBoard. “Muddy Cow is noted for its unique concept and its attention to local-sourced brands and ingredients. We look forward to helping the Muddy Cow leadership provide guests with a leading beer program and drive increased sales and ROI.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. The list includes industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. BeerBoard also partners with major brewers for data and insights, including Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money. Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City. For more information, please visit http://beerboard.com/.

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