BeerBoard Signs California Applebee’s Franchise as New Client Partner

SYRACUSE, NY — BeerBoard, the industry leader in real-time data, insights and consumer engagement, announced today it has signed Apple by the Bay, a leading Applebee’s franchisee, as a new client partner. The move continues a recent run of major retail operators joining BeerBoard’s fast-growing client list and further cements the company’s position within the industry.

Apple by the Bay, a premier Applebee’s franchisee, features 14 locations across the state of California. BeerBoard has implemented its BeerBoardTV technology for Apple by the Bay, which provides retailers a valuable, real-time digital marketing space at the point of purchase. With BeerBoard TV, clients experience growth of promoted brands by as much as 90% and increases of 10% or more in craft and import sales. In addition, operators have the ability to seamlessly integrate food menu items, specials and events, which all go toward helping to better engage and retain guests.

“Apple by the Bay has proven to be a fantastic operator of Applebee’s restaurants and BeerBoard is excited to partner with their leadership and team” said Josh Solomon, VP National Accounts for BeerBoard. “BeerBoard TV is an industry-leading engagement tool and operators have achieved great success through its implementation. We look forward to helping Apple by the Bay enhance their guest experience and grow revenues.”

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s and BJ’s Restaurant & Brewhouse.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators in the country to help them sell more beer and make more money.

Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s and BJ’s Restaurant & Brewhouse.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area.

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