Sufferfest Beer Co is the First Alcohol Brand to Partner with Strava

San Francisco, Calif. — Sufferfest, the low-calorie, high standards beer brand for the athlete in all of us, announces the Sufferfest Beer Challenge from May 4th- 31st, 2020. Hosted on Strava, the world’s largest sports participation platform and social fitness network, challenges participants to sweat for at least 16 days/half the days in the month of May.

As a multi-sport, streak challenge, Sufferfest Beer Company and Strava want participants to sweat by uploading four workouts per week, four weeks in a row, or 16 workouts within the 30 days of the challenge. These classes include anything from corssift, climbing, swimming, running, cycling and more. All athletes who complete the challenge win a participant gift of 25% off the shop online and will also be entered into a grand prize giveaway which includes a Garmin Watch and Heart Rate Monitor, plus other training gear from fitness and outdoor brands.

“Sufferfest is honored to be the first alcohol brand to host a Strava challenge,” said Caitlin Landesberg, founder of Sufferfest. “This challenge is a celebration of athletes and our new 100 calorie Gut Check IPA brewed with ACV (apple cider vinegar). We hope this challenge is a great motivator to get out and sweat responsibly at a time when we’re all feeling stir crazy.”

Sufferfest will also host a post-sweat celebration of virtual activities throughout May and include guided workouts, happy hours with athletes and post workout food suggestions. Follow their instagram to follow athletes, workouts and tastings.

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About Sufferfest

Celebrating the athlete in all of us, Sufferfest Beer Co. makes award-winning, low calorie, purpose-brewed beer for those who go the extra mile. Sufferfest Beer Co. is a certified B Corporation, dedicated to practicing environmental sustainability and positively impacting the communities in which we sweat, drink and celebrate. Whether you crushed it on the trails, had a big win at the office, flexed your weekend warrior, or shredded the gnar, you deserve this beer. From us to you: go hard, have fun, and enjoy the sufferfest. Learn more about why we sweat for our beer at #WillSweatforBeer