Bee Pollen. Quinoa. Pink Himalayan sea salt. You wouldn’t ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more “functional” offerings as they look to appeal to consumers seeking healthier alcohol options. It’s a new approach for a growing number of craft breweries, who for years have churned out calorie-dense, barrel-aged stouts, and high-octane IPAs.
- San Francisco, CA
Sufferfest, the beer brewed by athletes, for athletes, proudly toasts to new regional launches in Oregon and Washington, where it will become widely available through its strengthened partnership with Columbia Distributing.
Sierra Nevada Brewing Company, ranked by industry trade group the Brewers Association as the third largest U.S. craft brewery, today announced the purchase of San Francisco-based Sufferfest Beer Company. Financial terms of the deal were not disclosed, and the transaction is expected to close in early April.
Sufferfest, the beer brewed by athletes, for athletes, proudly names Chris Strain president, effective immediately. Strain hails from the beverage and outdoor sports industries, where he previously held key sales, marketing, and brand strategy roles with PepsiCo, Vans, and CamelBak.
Massachusetts-based Willie’s Superbrew emerged as the winner of Brewbound’s 2018 Pitch Slam competition, beating out seven other emerging craft brands during the two-day Brewbound Live business conference in Santa Monica, California. The business pitch competition, sponsored by Craft Brew Alliance, featured eight contestants who delivered pitches during an initial judging round. Five companies advanced to the finals on Day Two of the Brewbound Live event.
Sufferfest, the functional beer brand brewed by athletes, for athletes, is adding 12oz cans of its popular Taper IPA, Shakeout Blonde, and Flyby Pilsner to its lineup.
Sufferfest Beer Company, a functional beer brand out of San Francisco, is excited to launch the Repeat Kolsch: a low cal, low carb, low-alcohol beer heightened with bee pollen superfood, for the healthy and active beer drinker.
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Sales & Account Manager - Sufferfest Beer Company
Sales & Account Manager - Sufferfest Beer Company -- San Francisco, CA (04/12/2018)
Join our rapidly growing Team and lead Sales & Account Mgt in North Bay Region!
|San Francisco, CA||04/12/2018|
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