Shmaltz Brewing’s Alphabet City Brand to Release Listener Lager

CLIFTON PARK, N.Y. — Alphabet City Brewing Company’s latest collaboration beer is ready to rock music fans and beer lovers alike as they team up with South Jersey’s Rock Station 100.7 WZXL for the official release of Listener Lager. Honoring the tradition of crankin’ up the radio, celebrating local culture, and livin’ life overflowing with exceptional craft beer, Listener Lager is a crisp and crushable 5.3% ABV lager ready to launch for the 100.7 WZXL Presents The Atlantic City Beer & Music Festival on March 23-24, 2018. Listener Lager will be available in 12 oz. cans and on draft at your favorite Atlantic City craft beer bars, dive bars, retail outlets, and special events.

On March 23 & 24 at the 100.7 WZXL Presents The Atlantic City Beer & Music Festival (AC Convention Center), the Official Release of Listener Lager takes place at all three sessions of the festival which also include music by The Descendants, The Mighty Mighty Bosstones, and Pepper. Alphabet City Brewing Company will feature Listener Lager, Village IPA, Rapture Double Platinum Blonde Ale, and Sugar Plum Fairy. Shmaltz Brewing Company will pour Star Trek Mirror Universe, Funky Jewbelation, Hop Manna IPA, and Bling Imperial Golden Chocolate Stout. In addition to the bands, music will be provided by DJ Matty P, DJ Durty Santa, and DJ Mikey Palms. Listener Lager will also be available at the “WZXL Listener Lounge” located next to the main stage.

The official after-party to the 100.7 WZXL Presents The Atlantic City Beer & Music Festival takes place at Bally’s Mountain Bar with Listener Lager available on special for $3.25 (16oz) and $4.50 (24 oz) with live entertainment by StellarMojo and DJ Aiden Scott. Tickets to the Atlantic City Beer & Music Festival are available at

Alphabet City Brewing will also host a special pre-festival promo at “Thursday Happy Hour” at Harry’s Oyster Bar in Bally’s from 4pm – 6 pm on Thursday, March 22.

Tune in to WZXL 100.7 for “Thirsty Thursdays” and “Free Beer Fridays” for a chance to win sweet prizes!

About Shmaltz Brewing Company

Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. Shmaltz Brewing now sells He’brew Beer across 30 states, through 40 wholesalers and in nearly 5,000 retailers.

About Alphabet City Brewing Company

Established in 2012 and proud to be one of the few New York City breweries. NYC has had a rich brewing history that reaches back over 100 years. This has given ACBC a strong foundation on which to build and offers a challenge we enthusiastically embrace everyday. We started as two roommates in the Alphabet City neighborhood of the East Village of NYC brewing beer in our kitchen. We love beer and love sharing our beers with friends and that’s what our style of brewing is all about. It’s about camaraderie and the group experience. We provide brews for the table that everyone can gather around; brews perfect for the meal you’re about to have or the story about to be shared – brews for celebrations and brews for collaboration – we brew for you.

About WZXL

WZXL (100.7 FM, “100.7 ZXL”) is “South Jersey’s Rock Station” located in W. Atlantic City, NJ. Operating with 38,000 watts, WZXL serves the greater South Jersey area including Atlantic City, Cape May, Long Beach Island, and Cumberland County. WZXL’s signal also reaches Sussex County, DE and the Eastern Shore of Maryland. WZXL’s transmitter is located along Avalon Boulevard, just east of Swainton. Notable on air personalities include the morning show with “JoJo & Scotty,” as well as other hosts Steve Raymond and Michael James. WZXL signed on as the first Rock station in the Southern New Jersey region in 1987.