Shmaltz Brewing Releases New Hazy IPA to Celebrate Opening of Troy Tasting Room

CLIFTON PARK, N.Y. — Shmaltz Brewing Company’s beautiful new tasting room and bottle shop 518 Craft is at the epicenter of one of New York State’s burgeoning craft-centric regions. To celebrate the vibrant monthly arts and cultural event Troy Night Out in downtown Troy, Shmaltz Brewing releases a limited-edition namesake hazy IPA this Friday, August 31 in 6-packs (12oz. cans) and on draft across the 518.

As an homage to eastern Upstate New York, Shmaltz proudly brews an array of specialty beers under its hyper-local brands 518 and 838 using regionally grown grains in all of its releases. The latest specialty beer in the series 518 Troy Night Out Hazy IPA (5.18% ABV) is brewed with aromatic and flavorful zesty hops including Pacific Gem, Kohatu, and Citra.

Troy Night Out occurs the last Friday of every month drawing thousands of locals onto the streets of downtown Troy to experience a kaleidoscope of art events, music concerts, fine restaurants as well as unique boutiques of all varieties from 5pm – 9pm. On Friday, August 31, 518 Craft officially releases 518 Troy Night Out Hazy IPA with a special evening of delicious craft beer, live music, food, and poetry onsite at their Troy tasting room. Enjoy freshly released 518 Troy Night Out Hazy IPA at 518 Craft along with Primo Botanica’s plant-based chocolate, macaroons and pretzels baked with Shmaltz beer by Placid Bakers, the Troy Poem Project with Meghan Marohn, and live music from Frank Murray (8pm – 11pm).

518 Craft showcases the breadth of Shmaltz’s award-winning portfolio including its latest seasonals, annual favorites, and vintage beers from their private archive. 518 Craft also serves as a premier haven for select releases from New York State craft breweries and farm brewers as well as the state’s top producers of spirits, wines and ciders. An extensive list of craft products are available, for both onsite tastings and to-go purchases.

Draft and 6-packs of 518 Troy Night Out Hazy IPA will be available starting this week at 518 Craft, and retail locations and bars across the 518.

518 Craft is located at 200 Broadway in downtown Troy, NY.

About Shmaltz Brewing Company

Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 30 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open six days a week (Tues-Sun) and offers tours, barrel-aged previews, beer to- go, and special releases.

RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery recently brought home 1 platinum, 10 gold and 6 silver medals from the World Beer Championships.

In the past several years, Shmaltz Brewing introduced its line of upstate New York focused farm beers under the 518/838 Craft brand name, acquired and rebranded the Alphabet City Brewing beers, and signed an exclusive licensing agreement with CBS for a series of Star Trek beers distributed through its sales network. In 2018, Shmaltz also signed a national sales and marketing partnership with Artisanal brands, who represents renowned brewers such as Bosteels (Triple Karmeliet), La Trappe, and American craft brewers Fulton (MN) and Whiner (IL).

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