Shmaltz Brewing Debuts New Sour Barrel Aged Blend

Clifton Park, NY — Shmaltz Brewing’s fun spin on the annual beer extravaganza that is Oktoberfest has deep roots in the New York craft beer scene. Originally the official beer of New York City Beer Week brewed in collaboration with Shmaltz Brewing, Captain Lawrence Brewing, and Ithaca Beer, the super limited-edition Geektoberfest® rolls out this week to select bars across the country. As rare as it is highly coveted, only 100 sixtels were brewed of the draft-only Geektoberfest®. Shmaltz debuts Geektoberfest® at Snallygaster (Washington, DC: Sept. 23) and the 6th Annual Lake Placid Brewfest (Lake Placid, NY: Sept. 23) to coincide with its nationwide release to 35 states within the brewery’s expansive distribution network.

Geektoberfest® is a sour barrel aged blend of Shmaltz’s Bock Bock Imperial American Bock®, St. Lenny’s Belgian Style Rye Double IPA®, 518 Summer Belgian Wheat®, and Alphabet City Brewing Company’s IPA®. The glorious hazy sour sipper has a deep amber hue bursting with tart fruit aromas, subtle hints of cocoa, and a slight note of star fruit. Geektoberfest’s® mild malty sweetness is followed by a prominent sourness, complete with a pleasant dry finish. Its singular complexity will certainly satisfy the taste buds of any sour beer aficionado.

This weekend, the 6th Annual Lake Placid Brewfest takes place at Olympic Center (2634 Main St) in Lake Placid, NY. Shmaltz joins more than 60 acclaimed breweries for a unique tasting experience in the Adirondacks. Snallygaster Beastly Beer Jamboree 2017 occurs at The Yards (1300 First Street SE) in Washington DC. The outdoor festival boasts over 400 craft beers including a veritable sea of DC debuts, autumn seasonals, a monster collection of cask ales, assorted barrel-aged brews, craft cans and more.

Additional regional Geektoberfest® tasting events will also occur at the following venues:

  • September 30 @ Sour Barn (7211 Market St – Wilmington, NC, 6 PM)
  • October 14 @ Adirondack Oktoberfest (33 Canada St, Lake George, NY, 1-5 PM)
  • October 17 @ World of Beer – West Chase (9524 W Linebaugh, Tampa, FL, 6 PM)
  • October 18 @ Wheelhouse (7220 Central Ave – St Pete, FL, 6 PM)
  • October 26 @ Cape Fear Wine and Beer (139 Front St – Wilmington, NC, 6 PM)
  • October 28 @ Shmaltz Brewing Tasting Room (6 Fairchild Square, Clifton Park, NY, 1-5PM)

National events will be announced soon, and all Shmaltz events are listed on

About Shmaltz Brewing Company

Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases. ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 10 gold and 6 silver medals from the World Beer Championships in the past several years.

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