Wolcott, CT – Shebeen Brewing Co. is pleased to announce their partnership with New Jersey distributor, CJ Liquors in beginning distribution coverage of the Garden state. With ongoing coverage in Connecticut and South Carolina markets, Shebeen will now be distributed in three states.
The three different types of handcrafted beers from Shebeen Brewing Co. that will be available through CJ Liquors with the initial delivery in mid-May include: Black Hop IPA (6.8% ABV), Turbo IPA (7.0% ABV) and the Irish Pale Ale (4.9% ABV). These craft beers will be available in both kegs and cans, for consumer convenience.
In addition to their recent territory expansions, Shebeen began expanding both the brewery and the team to accommodate the rise in production. Five sales representatives, an Assistant Brewer, and a Director of Sales & Marketing have joined Team Shebeen within the past two months. The new jobs created, paired with the addition of a 200 square foot walk-in cooler proved to be a necessary expansion, thanks to their recent partnerships with P. Lacerra and Son of South Carolina and CJ Liquors of New Jersey, in conjunction with the continued support from their Connecticut partners; Dichello, Rogo, and F&F Distributors.
Between the expansion and the highly anticipated release of their summer seasonal, Pineapple Wheat, they are enthusiastic about what the future has in store for Shebeen Brewing Company. “We are excited to offer more styles in cans as well as expand our territory” says Rich Visco co-owner of Shebeen. “Cans for us are the optimal container for our product. They are 100% recyclable, lighter, more affordable, preserve the beer better and you can easily take them hiking, kayaking or the beach. We cannot wait to share our product with friends and family in the Garden state.”
About Shebeen Brewing Co.
Though they just celebrated their two year anniversary in May, the idea for Shebeen Brewing started a quarter of a century ago, when its founder and Master Brewer Rich and his friend Scott, now the Head Brewer for Harpoon, ventured into home brewing when few even knew it existed on the East Coast. Rich took this homegrown experience, passion for beer, and his cultural roots from his birthplace of Northern Ireland, and finally opened the brewery in May of 2013. Shebeen or Sibin is Irish Gaelic for illegal brewhouse or better known in the States as a Speakeasy. Although, Shebeen Brewing Co. is a legal craft brewery, they keep that speakeasy spirit alive by creating interesting and challenging beers, alongside their flagship Irish Pale Ale. Sláinte!
About CJ Liquors Distribution Company
CJ Liquors is a newly formed distribution company that covers all of New Jersey. Started by Kim Chin, CJ Liquors plans to bring more local tri-state area craft beers to New Jersey through the distribution of both kegs and cans.