Red Hare Brewing Company Announces Gem City Classic Craft Light Lager


Marietta, GA — Red Hare Brewing Company’s new Gem City Classic Craft Light Lager – or “Classic” for short – is brewed to drink easy and finish clean. The use of Citra hops in a light beer is very unique; and by adding Hallertauer Mittelfrüh hops the crisp quality of this beer is complemented by fragrant aromas with no overpowering bitterness. At just 4.2% ABV and only 140 calories per can, Classic is the perfect beer for sports fans to drink while enjoying a game. “Inspired by Marietta’s reputation as the Gem City of the south, we set out to create a beer that reaffirmed the heritage of our Gem City,”  says Roger Davis, Red Hare Founder and Managing Partner.

The Light Beer for Craft Beer Lovers (and Tailgaters)

Gem City Classic will be Red Hare’s first craft light lager, and one of very few in the market. Launching in cans and on draught, Classic will be featured in package stores, bars, and restaurants across Georgia, South Carolina, Tennessee, Alabama, and the Florida panhandle in early February. As a new year-round mainstay brew, Classic will be available throughout all sports seasons. Inspired by the classic style of lager beer, Classic is handcrafted to be flavorful and sessionable — great for any long activity or event, and certainly for just kicking back to relax. “We couldn’t be more excited to launch our latest beer, Gem City Classic,” says Bobby Thomas, Red Hare’s Co-Founder and Head Brewer. “We think it will be a huge success among craft beer lovers, light beer drinkers, and sports fans alike.”

Gem City Classic launches to the public on Saturday, January 28 from 2:00-6:00pm at the brewery. The launch will feature live music and sports games in addition to brewery tours, 36 oz. of beer samples, and souvenir glasses (with paid admission). Red Hare is taking the craft beer game to extra innings – and we invite you to come hit it out of the park with us. For more information, check out:

About Red Hare Brewing Company
Red Hare Brewing Company is an independent microbrewery in Marietta, GA.  Red Hare craft beer is sold throughout the Southeast. Red Hare finished as the 4th best brewery in the 2016 US Open Beer Championship with 5 medals including gold for SPF50/50 and Cotton Tail Pale Ale. Red Hare also offers other year-round beers including Gangway IPA, Long Day Lager, and the new Gem City Classic, in addition to various seasonal and reserve releases. Red Hare was the first craft brewery in Georgia to can their beer in an effort to curb their carbon footprint. The brewery’s tasting room is open to the public for sampling and tours Wednesday through Friday from 5:30-7:30pm and Saturday from 2:00-6:00 pm. For more information, visit

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brew Talks Virtual May 2021

Livestream ● May 13, 2021

Register Now
Brewbound Live Winter 2021

Santa Monica, CA ● Dec. 2+3, 2021

Register Now

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.