Phusion Projects Hires Keith Edwards to serve as East Division Vice President

CHICAGO, IL — In a move designed to better manage its expanding business and focus on company growth, Phusion Projects today announced that the company has hired Keith Edwards to serve as East Division Vice President.

In this role, Edwards will oversee the Phusion sales teams in the company’s east division and serve as a valuable member of the organization’s senior management team.

Prior to joining Phusion Projects, Edwards held key senior leadership roles at Ebro North America and in the MillerCoors chain organization. He brings more than 25 years of experience in sales and marketing leadership, having also worked in senior positions at Kraft, Heinz, and Miller.

“We are extremely excited to have Edwards on board,” said Jim Sloan, executive vice president of sales at Phusion, the makers of Four Loko. “His experience fits perfectly with our entrepreneurial approach of quickly introducing innovative new products to the market.”

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About Phusion Projects

Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko and Earthquake – nationwide. From the company’s inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit and addition, we encourage you to learn the facts about Four Loko at