Pacifico to sponsor 2014 Vans US Open of Surfing

CHICAGO — Pacifico, the pilsner-style Mexican beer, is returning to the sands of Huntington Beach, CA as the official beer sponsor of the 2014 Vans US Open of Surfing, taking place July 26 — August 3, 2014.

The world’s best surfers will take over Huntington Beach to battle for the top title during the weeklong competition as well as for the opportunity to qualify for a spot on the Association of Surfing Professionals (ASP) World Championship Tour. The festivities will also showcase the Van Doren Skateboarding and BMX invitationals as well as the Joel Tudor Duct Tape Invitational longboarding competition.

“The laid-back lifestyle that surf embodies is synonymous with Pacifico’s celebration of adventure and beach culture,” said Jim Sabia from Pacifico. “The US Open of Surfing is the largest surf event in the U.S. and the ideal place for us to raise a glass and toast those who pursue and enjoy this lifestyle.”

As part of Pacifico’s sponsorship of the 2014 Vans US Open of Surfing, Pacifico will return for the 2nd year as the title sponsor of the Joel Tudor Duct Tape Invitational. A hand-picked selection of the world’s most stylish and accomplished “loggers” will compete August 1st and 2nd on traditional singlefin longboards, demonstrating the noseriding and graceful trim that defines a more classic surfing aesthetic.

As a strong proponent of responsible enjoyment, Pacifico is organizing safe transportation options from Newport Beach to Huntington Beach throughout the entire USOS competition via Pacifico-branded pedicabs. The brand will circulate ten branded pedicabs from July 26 through August 3, offering safe transit to the epic surfing action for those 21 and older.

Expanding beyond its support of the Vans US Open of Surfing, Pacifico announced a new partnership earlier this year with the Association of Surfing Professionals (ASP) as the official beer of the ASP Men’s and Women’s World Championship Tours (WCT) in the United States. Pacifico will have on-beach and post-event after party presence at stops in Lower Trestles (San Clemente, CA), Honolua Bay (Maui, HI) and the Banzai Pipeline (North Shore, Oahu, HI).

Fans that can’t make it to California for the USOS can still get a taste of the Baja lifestyle from home with Pacifico’s Yellow Caps campaign. This summer, consumers can visit and enter map coordinates found under bottle caps to unlock exclusive content. Pacifico fans can also visit the site to enter a national sweepstakes, for a chance to win equipment and accessories that will help them enjoy the adventure-seeking lifestyle (where legal).



In the early 70’s, surfers from Southern California traveled down the rugged Baja coast, exploring the breaks along the way. During these journeys, they often stopped by tiny cantinas where locals introduced them to Pacifico. Over time, the surfers began bringing cases of Pacifico back to the U.S., making them the beer’s first importers. For more information, visit


The Association of Surfing Professionals (“ASP”) is the world surf league. The foremost authority of the sport since 1976, the ASP sanctions and operates the following tours: the ASP World Junior Tour, ASP World Longboard Tour, ASP Qualifying Series (consisting of ASP Prime and ASP Star events) and the crown jewels of the sport, the Samsung Galaxy ASP World Championship and ASP Women’s World Championship Tours which determine the sport’s undisputed world champions. As of 2014, the ASP also acquired the international Big Wave World Tour (BWWT) as well as the XXL Big Wave Awards. The ASP has dedicated itself to showcasing the world’s best surfing talent in a variety of formats with progressive approaches to reaching its audience from exotic locations throughout the world. In addition to its international operations, the ASP organization oversees seven regional offices: Africa, Asia, Australasia, Europe, Hawaii, North America and South America, which have served as feeder systems for the international sporting platform.

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