LONGMONT, Colo. — Oskar Blues Brewery – the maker of the Original Craft Beer in a Can, Dale’s Pale Ale – is proud to announce their new partnership with conservation organization, Keep Tahoe Blue. The 18-month-long partnership will include fundraising efforts led by Oskar Blues Brewery’s distributor partners and various events to raise environmental awareness. Oskar Blues Brewery will also donate beer for thirsty, of-drinking-age volunteers to crush when they’re done working hard on conservation efforts.
Keep Tahoe Blue is a non-profit organization that works to combat pollution, tackle invasive species, promote restoration, and protect the shoreline. Northern California’s Lake Tahoe – the second deepest lake in America – is home to a host of wildlife. The lake’s natural beauty attracts tens of millions of visitors every year.
“Working to preserve Lake Tahoe makes sense to us because it’s a rad place to have an adventure with a can of craft beer in your hand,” said Oskar Blues Brewery Marketing Director Chad Melis. “We started using infinitely recyclable cans back in 2002 because sustainable packaging is an important part of keeping rugged natural spots like Lake Tahoe around. That way, the next generation will have a chance to hike, bike, swim, paddle, and drink beer at these places just like we love to do.”
To kick off the partnership, a massive fundraising effort will take place in July. All month long, Oskar Blues Brewery’s Northern California and Northern Nevada Distributor partners will donate $1 to Keep Tahoe Blue per each case of beer sold. Participating Distributors include Saccani Distributing, Breakthru Beverage, Humboldt Beer Distributors, Morris Distributing, Valley Wide Beverage, DBI Beverage, and Elyxir Distributing. Oskar Blues Brewery will then match those donations, boosting the contribution to $2 per case sold in July, up to $15,000.
Keep Tahoe Blue has organized a beach cleanup event for Thursday, July 5, starting at 8:30am. Interested folks can RSVP or donate here.
About Oskar Blues Brewery
Founded 20 years ago in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with their hand-canned flagship brew, Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Colorado, North Carolina and Texas. Oskar Blues is known to produce 200,000 barrels per year and Dale’s Pale Ale has earned the nation’s top-selling craft can six-pack at U.S supermarkets. The makers of the Original Craft Beer in a Can continue to push innovation with creations like The CROWLER, Hotbox Coffee Roasters, B. Stiff & Sons Old Fashioned Sodas, The Oak Room, Oskar Blues Fooderies, REEB Cycles and the cycling-inspired accommodations and event space at REEB Ranch in North Carolina. Oskar Blues is available in all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Norway, Finland, Spain, France, the Netherlands, Belgium, Luxembourg, the U.K., Ireland, Australia, New Zealand, Chile, Brazil, and South Korea. Along with Cigar City Brewing, Perrin Brewing, Squatters Craft Beers and Wasatch Brewery, Oskar Blues Brewery belongs to a disruptive collective of like-minded craft brewers known as CANarchy, which represents the largest canned craft beer supplier in the country. To keep up with all things Oskar Blues, visit http://www.oskarblues.com/.
About Keep Tahoe Blue
The League to Save Lake Tahoe, also known by the slogan “Keep Tahoe Blue,” is Tahoe’s oldest and largest nonprofit environmental advocacy organization. The League is dedicated to community engagement and education, and collaborating to find solutions to Tahoe’s environmental challenges. The League’s main campaigns include combating pollution, promoting restoration, tackling invasive species and protecting Tahoe’s shoreline. Visit keeptahoeblue.org to learn more.
About CANarchy Craft Brewery Collective
Founded in 2015, CANarchy is a disruptive collective of like-minded brewers dedicated to bringing quality and innovative flavors to beer drinkers in the name of independent craft beer. The portfolio of craft breweries, partially funded by Fireman Capital Partners, including Oskar Blues Brewery, Perrin Brewing Company, Cigar City Brewing, Deep Ellum Brewing, Squatters Craft Beer and Wasatch Brewery, is challenging corporate convention to preserve independent craft beer culture. CANarchy is the #1 provider of American craft beer in a can by bringing value to distributors, retailers and beer drinkers. Cigar City Brewing Jai Alai IPA and Oskar Blues’ Dale’s Pale Ale are currently the #1 and #2 sold craft can six packs in U.S. Grocery. The CANarchy platform brewed 359,000 bbls in 2017, reaching all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Norway, Finland, Spain, France, the Netherlands, Belgium, Luxembourg, the U.K., Ireland, Australia, New Zealand, Chile, Brazil, and South Korea. CANarchy was recently ranked #9 on list of the 2017 Top 50 U.S. Craft Brewers as ranked by sales volume. Visit https://www.canarchy.beer for more information.