Framingham, MA — The Mass Brewers Guild (MBG) will host its annual Technical Brewing & Business Conference, presented by Allen Craft Beverage Insurance, on Monday, Nov. 3, 2025, at Jack’s Abby Craft Lagers in Framingham.
The day-long event, running from 8 a.m. to 5 p.m., is designed to help brewers and brewery owners sharpen their skills, gain valuable insights from industry experts, and connect with peers across the craft beer community. Attendees can choose between two focused tracks—Technical Brewing or Business—to tailor the day to their professional needs.
Highlights of this year’s program include:
- Keynote: Beverages 2.0 – Exploring how Gen Z is reshaping the beverage landscape with Brian P. Connors, award-winning educator and innovation strategist.
- Technical Sessions – Covering haze stability, shelf life extension, and sensory programs on a budget.
- Business Sessions – Real-world strategies to unlock $100k+ in profit, maximizing event space, and lessons learned in closing or selling a brewery.
- State of the Industry Keynote – A data-driven look at national and Massachusetts craft beer trends with Dave Williams of Bump Williams Consultancy.
Tickets include a continental breakfast, lunch, and a closing happy hour. Early bird pricing is available until Oct. 20: $150 for MBG members and $200 for non-members. After Oct. 20, pricing increases to $175 for members and $225 for non-members.
“This conference is one of the most valuable days of the year for our community,” said Katie Stinchon, Executive Director of the Mass Brewers Guild. “It’s not only a key fundraiser that supports our mission, but also a place where education meets collaboration. Breweries of all sizes walk away with new tools, insights, and connections to help strengthen their business.”
The conference is made possible thanks to presenting sponsor Allen Craft Beverage Insurance and supporting sponsors Aetna, Amherst Label, Bowditch, Can-One USA, Cove Risk, Edward Jones, Euphorics, Fat Basset Design, InTouch Labels, Jack's Beverage Company, Pink Boots Society Boston, Small Batch Standard, RahrBSG, Stone Path Malt, Walker-Clay, and Zumbiel Packaging.
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