OrchestratedBEER Joins Firestone Walker on Beer Industry Tech Symposium Panel

Napa, CAOrchestraSoftware is proud to announce a bronze sponsorship of the inaugural Beer Industry Technology Symposium (BITS). The first BITS will be held in Napa, California in conjunction with the Wine Industry Technology Symposium┬« — WITS┬« June 30 and July 1, 2014 at the Napa Valley Marriott. Leaders of the brewing, distribution and technology industries have launched BITS to form a dedicated industry forum where technology and strategy intersect.

Orchestra Software President, Brad Windecker will host a panel discussion featuring Erwin Gut, Director of Automation and Information Technology at Firestone Walker Brewing Company. The session will present real world examples of leveraging enterprise software in a fast growing craft brewery. Windecker and Gut will discuss how Firestone has successfully digitized many processes that were formerly paper or Excel based, as well as the challenges and solutions of ERP at a midsized company.

“We’re excited to host the panel alongside Firestone Walker, one of Orchestra’s largest brewery customers,” said Windecker. “Firestone Walker has been at the forefront of leveraging OrchestratedBEER to support their rapid growth, so hearing from Erwin on how he has achieved the rollout and his plans for the future will be a great insight for the attendees at BITS.”

Windecker will also join a panel discussion about leveraging Software as a Service (SaaS) technologies for growing companies. Windecker has extensive experience in both building and using SaaS based cloud software to support fast growth for both his customers and Orchestra Software. “As a fast growing company, we have leveraged SaaS cloud software at every step of the way to ensure we direct our capital where it is most important – our people. We deploy SaaS based solutions in HR, CRM, Project Management, Bug Tracking, and other areas that have traditionally been the realm of on-premise software.”

About BITS:

BITS is dedicated to bringing the world’s leading breweries, distributors and retailers together with the leading technology experts to foster learning and discussion. Expert panels and keynotes discuss leading edge case studies involving consumer direct marketing and sales, operations, financial management, trade sales and distribution, brewing and input management.

About Orchestra Software:

Orchestra Software is an enterprise software company that creates industry vertical solutions that are scalable for large companies, but affordable enough for small growing companies. Our industry specific software consolidates all company operations into one single application, providing an unparalleled insight into the business, and creating opportunity for cost savings and increased profitability.