On Rotation to Release Black Is Beautiful Collaboration Beer Benefiting Campaign Zero’s #8CantWait

DALLAS — As soon as On Rotation learned about the Black Is Beautiful collaboration brewing project Marcus Baskerville and Weathered Souls Brewing were spearheading, they had to join in.

“We had been thinking about the best way to contribute to the Black Lives Matter movement, and our favorite language is beer,” says Jacob Sloan, co-founder and owner of On Rotation.

Weathered Souls’ Black is Beautiful project is a collaborative effort to raise awareness for the injustices people of color face daily and to raise funds for police brutality reform and legal defenses for those who have been wronged.

Each brewery participating has taken the imperial stout recipe developed by Marcus at Weathered Souls and put their own spin on it all under the same beer name, Black Is Beautiful. To date, more than 1000 breweries have committed to participating.

On Rotation brewed their version of Black is Beautiful on Juneteenth. It’s been fermenting away for weeks, and they’re excited to have it make its taproom debut on Friday, July 17.

On Rotation made a few minor changes to the beer as shared by Weathered Souls by adjusting the grain bill to their preferred balance and adding a significant amount of chocolate.

The finished beer presents a chocolate and bready aroma and powerful cocoa flavor throughout. The booze factor is not overpowering, though this is a very big beer. It clocks in at 10.2% ABV, but, with the luscious chocolate flavor and dry finish, the alcohol does not overwhelm your palate.

“For me, it’s a perfect chocolate cake in a glass — not sweet but chocolate through and through,” Sloan says.

Due to the pandemic, On Rotation is currently closed for in-house business and limited to to-go sales only, but their taproom will be open at 12 PM on July 17 for curbside pickup of crowlers and growlers. Customers may order ahead online at on-rotation.com/order

Each participant in Black is Beautiful was asked to select an organization to support. On Rotation has selected Campaign Zero and specifically their #8CantWait campaign to receive the proceeds from their sales of Black is Beautiful.

#8CantWait is an initiative to drive eight policies proven to decrease police violence by 72 percent. Research shows that the more restrictive use of force policies that #8CantWait is fighting for can reduce killings by police and save lives.

Of note, Dallas is only halfway there. While the city has enacted four of the eight #8CantWait policies, Dallas still has four more to go.

The city has yet to ban chokeholds and strangleholds, require a warning before shooting, establish a duty to intervene, or to ban shooting at moving vehicles. You can get involved and contact Dallas’ Mayor Eric Johnson about these policies at 8cantwait.org

In the meantime, please show your support for Black Lives Matter and Black is Beautiful by taking home some “chocolate cake” stout this Friday at On Rotation.

About On Rotation

On Rotation is a small batch brewery and taproom located on the east side of Dallas by White Rock Lake and specializing in hand-crafted, innovative beers and one-off creations. Founded in 2015, this “craft beer laboratory” serves as a crowler and growler filling station with On Rotation’s own brews alongside a rotating selection of guest taps from Texas and beyond. With one of the most eclectic tap lists in the area, On Rotation manages to keep a balanced selection while brewing without limitations. Learn more at on-rotation.com.

For More Information

on-rotation.com/on-rotations-chocolate-cake-black-is-beautiful-to-benefit-campaign-zeros-8cantwait/

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.